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All Journal Akuntansiku
Natanael, Johanes Abraham
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Strategi Perusahaan Maskapai Penerbangan dalam Menghadapi Pandemi Covid-19: Pendekatan Akuntansi Manajemen Natanael, Johanes Abraham; Irawan, Ferry
Akuntansiku Vol 3 No 3 (2024)
Publisher : PT WIM Solusi Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54957/akuntansiku.v3i3.766

Abstract

The Covid-19 pandemic has caused many companies to experience a decline in revenue and profits, including airline companies. PT Garuda Indonesia is one of the companies included in the tourism industry ecosystem which has also been affected by the Covid-19 pandemic. This research aims to investigate the strategies companies choose to face the Covid-19 pandemic. This research uses a qualitative method with a case study approach. The research results show that cost efficiency and product differentiation strategies are able to increase company revenues.
Co-Authors Ferry Irawan