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Pratishara, Gibbran
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Arts Humanities Biochemistry, Genetics & Molecular Biology Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS SEMIOTIKA PEIRCE: POSTER IKLAN MCDONALD’S SERI FATHER’S DAY Akbar, M. Aditya Zuhri; Pratishara, Gibbran; Wibowo, Arif Ardy
MIMESIS Vol. 4 No. 1 (2023): JANUARI 2023
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/mms.v4i1.7155

Abstract

The purpose of this research is to determine the meaning contained in the McDonald's Father's Day series advertising posters. The type of this research is descriptive with a qualitative approach. The researcher uses Charles Sanders Peirce's semiotic analysis, which focuses on signs and markers, to determine the meaning contained in the poster. According to the research results, the McDonald's poster series Father's Day celebrates Father's Day through the Burger Buns image, which represents a father figure. The text "Happy Father's Day," which indicates that McDonald's is celebrating this special occasion. The yellow M logo is McDonald's identity, as well as the red background represents the primary way McDonald's products are presented.
Co-Authors Akbar, M. Aditya Zuhri Wibowo, Arif Ardy