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All Journal JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI (JISI)
Santoso, Risdya
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Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Industrial & Manufacturing Engineering Library & Information Science

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PENENTUAN STRATEGI PEMASARAN DAN USULAN PERANCANGAN ULANG KEMASAN PRODUK PADA UMKM KOTA GEDE Shinta Devi, Fitria; Rochim, Alfin Arif; Santoso, Risdya; Jati Nugroho, Andung
JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI Vol. 1 No. 4 (2023): Oktober
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jisi.v1i4.626

Abstract

Every business must strive to remain stable in its performance in order to survive competition. In Kotagede Yogyakarta, UMKM Yangko Sari Roso produces food. Businesses that are developing in the current era of globalization are characterized by strong competition in all fields, such as business in industry, trade and services. Because the company only produces for one shop and entrusts products to several distributors, Yangko's MSME sales strategy is still not well chosen. In addition, making product packaging that is considered quite expensive and unattractive results in poor sales, which results in high inventories in warehouses and cost losses. The ultimate goal of this work is to find the best solution to the problem of marketing and production costs. The ARIMA method is used to forecast Yangko's short-term sales, production costs, and packaging proposals. The aim of this method is to provide the best results for finding marketing decisions. The results of this research, namely the analysis of marketing strategy observations, show that the company can overcome this problem and find ways to make production costs more efficient by increasing labor.
Analisis Pengendalian Persediaan Bahan Baku Dengan Metode Material Requirement Planning (MRP) Pada UMKM Roti Santoso, Risdya; Suseno Suseno
JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI Vol. 2 No. 2 (2024): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jisi.v2i2.645

Abstract

Pabrik Roti Bakar merupakan salah satu UMKM yang bergerak dalam industri makanan yaitu roti tawar. Saat permintaan tinggi seringkali bahan beberapa pesanan tidak terpenuhi sedangkan ketika permintaan rendah seringkali bahan baku mengalami kerusakan. Berikut ini adalah data pendukung tidak terpenuhi permintaan tinggi yaitu pada September 2022 permintaan pemesanan sebanyak 21.070 pcs namun permintaan aktual hanya sebanyak 18.000 pcs atau sekitar 17% dari target yang tidak terpenuhi dan bulan Desember 2022 permintaan pemesanan sebanyak 23.030 namun permintaan actual hanya sebanyak 20.000 pcs atau sekitar 15% dari target yang tidak terpenuhi. Dalam penelitian ini menggunakan metode Material Requirement Planning (MRP) dengan menggunakan data dari September 2022 hingga Agustus. Data tersebut akan diolah untuk peramalan menggunakan minitab 19 dan kesalahan (error) peramalan diukur dengan MAD (Mean Absolute Deviation. Metode MRP yang dapat digunakan adalah teknik lot size Economic Order Quantity (EOQ) karena menghasilkan total biaya sebesar Rp 594.057. Perhitungan yang dapat diterapkan pada UMKM Roti Bakar yaitu dengan teknik lot size EOQ. Teknik ini dapat memimasi biaya persediaan bahan baku roti pada UMKM Roti Bakar.
Co-Authors Jati Nugroho, Andung Rochim, Alfin Arif Shinta Devi, Fitria Suseno Suseno