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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal of Humanity Studies
Izzati, Fahira Nur
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Humanities Social Sciences

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The Phenomenon Of Community Diseases (Beggars) On The Seafront Of Padang Beach Yuhelna, Yuhelna; Erningsih, Erningsih; Izzati, Fahira Nur; Ardila, Ardila; Syahira, Vaura; Pratama, Karel Gusmin Rahmat; Huwaida, Wulan Ariqah
Journal of Humanity Studies Vol 3, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jhs.2024.v3i1.8269

Abstract

Community ills such as beggars on the waterfront (seaside) in Padang are a social issue that requires special attention.  This research aims to determine the factors that cause the presence of beggars on Padang beaches, the factors that cause beggars to quit their profession, the life patterns of beggars on Padang beaches, and the impact that beggars have on visitors to Padang beaches.  The research method used is a qualitative approach using observation, interview and documentation study techniques.  The socio-economic impact that arises is the emergence of social inequality, decreased community productivity, and an increase in the government's burden in dealing with these social problems.  Comprehensive efforts are needed from the government and community to overcome the phenomenon of begging on the Padang seafront, such as empowering the community's economy, increasing access to education and skills training, as well as strict law enforcement.
The Role of Social Media as a Means of Mass Communication in Influencing the Consumptive Behavior of Padang City Residents Erningsih, Erningsih; Izzati, Fahira Nur; Husna, Syarifatul; Saputra, Syahrizal Praditya; Syahira, Vaura; Meiwahyu, Veni
Journal of Humanity Studies Vol 3, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jhs.2025.v4i1.9980

Abstract

Social media is now not only a mass communication tool but also a means of massively and rapidly shaping people's consumption patterns. In Padang City, the increase in social media use has triggered significant changes in consumer behavior, particularly among the younger generation. The emerging issues are not only related to impulsive consumption but also to individuals' increasing reliance on social media as a primary reference in determining consumption needs. This phenomenon raises concerns about the blurring of the line between real needs and digitally constructed desires. Using a descriptive quantitative approach, the data in this study were obtained through literature review and interviews with 30 respondents aged 18–40 who actively use social media for at least 2 hours per day. The results indicate that platforms such as Instagram and TikTok play a significant role in influencing purchasing decisions, particularly through promotional content and viral trends. These findings confirm that social media is a crucial actor in shaping urban consumer culture. Therefore, strengthening digital literacy and education on healthy consumption are needed to enable the public to respond wisely to social media exposure. Keywords: digital consumption, mass communication, social media, consumer behavior, visual trends  
Co-Authors Ardila, Ardila Erningsih Erningsih Husna, Syarifatul Huwaida, Wulan Ariqah Meiwahyu, Veni Nilda Elfemi Pratama, Karel Gusmin Rahmat Saputra, Syahrizal Praditya Syahira, Vaura Yuhelna .