Article Per Year (5 Year)
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All Journal International Journal of Education, Social Studies, And Management (IJESSM) J-ENSITEC (Journal of Engineering and Sustainable Technology)
Sapitri, Rani
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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Implementation of Personal Selling and Direct Marketing in Increasing Sales Turnover at Agency Centre HNI Cianjur Hegiarto, Aldy Santo; Sapitri, Rani
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.253

Abstract

Marketing strategy is one of the company's tools for achieving marketing goals. Many marketing strategies that can be used, but whether these strategies are appropriate and effective for increasing sales turnover or not. This research aims to determine the effectiveness of implementing personal selling and direct marketing strategies in increasing sales turnover at the AC HNI Cianjur. The data used in this research are primary data and secondary data, with data collection techniques through interviews, observation and documentation. Meanwhile, this type of research uses a qualitative approach, with descriptive data analysis techniques. The results of this research are that direct marketing strategies are more effective in increasing sales turnover, but it turns out that personal selling also plays an active role in obtaining this turnover. It turns out that in this research there are aspects that show that apart from personal selling and direct marketing, there are many ways and strategies to increase sales turnover, but in this research, the researchers only focused on personal selling and direct marketing strategies.
PERANCANGAN DAN IMPLEMENTASI SISTEM INFORMASI AKADEMIK (SIAKAD) DI PRODI TEKNOLOGI INFORMASI BERBASIS WEBSITE UNTUK MENINGKATKAN SKALABILITAS sapitri, rani; Marsehan, Ahmad; Rohmadin, Abdul Hadi
J-ENSITEC Vol. 11 No. 02 (2025): June 2025
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/j-ensitec.v11i02.13742

Abstract

The rapid development of information technology has encouraged educational institutions to undergo digital transformation to enhance efficiency and effectiveness in academic data management. This study discusses the design and implementation process of a web-based Academic Information System at the Information Technology Study Program, Universitas PGRI Silampari. The main objective of the system development is to replace manual processes that are often inefficient and error-prone, as well as to integrate currently fragmented systems. The research methodology includes needs analysis, system design, implementation, and comprehensive testing using a structured software development approach. The implementation results show that the system significantly improves the efficiency of academic administration, accelerates student data processing, and provides accurate, real-time access to academic information. Furthermore, the system supports scalability, allowing it to accommodate the growing number of students each year. It also simplifies academic reporting processes, making it easier for administrators to manage academic data. In conclusion, the web-based academic information system offers an effective solution to support the improvement of academic service quality in higher education institutions.
Implementation of Personal Selling and Direct Marketing in Increasing Sales Turnover at Agency Centre HNI Cianjur Hegiarto, Aldy Santo; Sapitri, Rani
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.253

Abstract

Marketing strategy is one of the company's tools for achieving marketing goals. Many marketing strategies that can be used, but whether these strategies are appropriate and effective for increasing sales turnover or not. This research aims to determine the effectiveness of implementing personal selling and direct marketing strategies in increasing sales turnover at the AC HNI Cianjur. The data used in this research are primary data and secondary data, with data collection techniques through interviews, observation and documentation. Meanwhile, this type of research uses a qualitative approach, with descriptive data analysis techniques. The results of this research are that direct marketing strategies are more effective in increasing sales turnover, but it turns out that personal selling also plays an active role in obtaining this turnover. It turns out that in this research there are aspects that show that apart from personal selling and direct marketing, there are many ways and strategies to increase sales turnover, but in this research, the researchers only focused on personal selling and direct marketing strategies.
Co-Authors Ahmad Marsehan Hegiarto, Aldy Santo Rohmadin, Abdul Hadi