Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal International Journal of Education, Social Studies, And Management (IJESSM) Nusantara Innovation Journal
Sofiansyah, Agus
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analysis of Coffee Shop Digital Marketing Strategy through Social Media to Increase Product Sales Achmad, Gusti Noorlitaria; Elizabeth, Elizabeth; Ridwan, Mochamad; Noorfitri, Karin Cetta Putri; Sofiansyah, Agus
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.377

Abstract

This research aims to analyze coffee shop digital marketing strategy through social media to increase product sales. The approach in this investigate may be a quantitative approach. The population in the study was 30 Coffee Shops in Medan City. Samples were taken randomly from as many as 30 Coffee Shops in Medan City. Theory testing in this inquire about path analysis. Theory testing in this inquire about path analysis. The research results show that digital marketing strategy has a significant effect on social media in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales in Coffee Shops in Medan City. Social media has a significant effect on increase product sales in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales through social media in Coffee Shops in Medan City.
Pengaruh Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Pegawai Dan Kepuasan Kerja Pada Pegawai Honorer BPSDM Prov. Kaltim Ridwan, Mochamad; Kusharyanti, Rina; Sofiansyah, Agus
Nusantara Innovation Journal Vol. 2 No. 1 (2023): December
Publisher : Badan Pengembangan Sumber Daya Manusia Provinsi Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70260/nij.v2i1.27

Abstract

Penelitian ini bertujuan untuk menentukan bagaimana lingkungan kerja dan kepemimpinan berpengaruh terhadap kinerja dan kepuasan kerja pegawai honorer di BPSMD Provinsi Kaltim. Data primer penelitian ini berasal dari kuesioner yang dibagikan. Penelitian ini dilakukan di Badan Pengembangan Sumber Daya Manusia. Ukuran sampel yang digunakan adalah 30 pegawai honorer yang ada di BPSDM Prov. Kaltim. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan accidental sampling, yaitu sampel dipilih berdasarkan kemudahan dalam mendapatkan data yang diperlukan. Analisis dilakukan dengan menggunakan Partial Least Square (PLS) dengan Aplikasi SmartPLS3. Hasil penelitian menunjukan bahwa persepsi pegawai untuk variabel kepemimpinan dan Lingkungan kerja saat ini sudah baik. Nilai koefisien regresi Variabel kepemimpinan terhadap kinerja karyawan adalah 0,516, yang berarti jika kepemimpinan meningkatkan satu satuan maka kinerja akan meningkat 0,516, dan variabel kepemimpinan dan kepuasan kerja karyawan adalah 0,205, yang berarti jika kepemimpinan meningkatkan satu satuan maka kepuasan kerja karyawan akan meningkat 0,205. Variabel kepemimpinan terhadap kinerja karyawan adalah 0,516, dan variabel kepemimpinan dan kepuasan kerja karyawan adalah 0,205.
Analysis of Coffee Shop Digital Marketing Strategy through Social Media to Increase Product Sales Achmad, Gusti Noorlitaria; Elizabeth, Elizabeth; Ridwan, Mochamad; Noorfitri, Karin Cetta Putri; Sofiansyah, Agus
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.377

Abstract

This research aims to analyze coffee shop digital marketing strategy through social media to increase product sales. The approach in this investigate may be a quantitative approach. The population in the study was 30 Coffee Shops in Medan City. Samples were taken randomly from as many as 30 Coffee Shops in Medan City. Theory testing in this inquire about path analysis. Theory testing in this inquire about path analysis. The research results show that digital marketing strategy has a significant effect on social media in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales in Coffee Shops in Medan City. Social media has a significant effect on increase product sales in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales through social media in Coffee Shops in Medan City.
Co-Authors Elizabeth Yohanes Gusti Noorlitaria Achmad Kusharyanti, Rina Mochamad Ridwan, Mochamad Noorfitri, Karin Cetta Putri