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All Journal Ulumuna: Jurnal Studi Keislaman
Al Kautsar, Syahvergio Anugrah
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Religion Education

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Determination Digital Economy of Strengthen Local Halal Tourism Al Kautsar, Syahvergio Anugrah; Ma’adi, Alan Su’ud; Rohman, Taufiqur
Ulumuna: Jurnal Studi Keilsman Vol 9 No 2 (2023)
Publisher : LP2M IAI Miftahul Ulum Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36420/ju.v9i2.7184

Abstract

The digitalization transformation of halal tourism in Indonesia is categorized as low. This study aims to reveal the influence of variables, security, fintech, brand image and infrastructure on people's decisions to travel halal in Madura. This type of research was sourced from primary data obtained from the distribution of questionnaires in the coastal area of Madura, the meeting of 100 respondents based on the calculation of Lemeshow. Multiple linear regression analysis method used SPSS 24 Software to analyze this research data. The results of the study include security fintech influence Sig. (0.005) on people's decisions to travel halal in Madura, infrastructure and brand image influence Sig. (<0.005) on people's decisions to travel halal in Madura. Based on these results, it encourages further research to analyze different factors that influence people's decisions in halal local tourism in Madura.
Co-Authors Ma’adi, Alan Su’ud Taufiqur Rahman