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All Journal International Journal of Advanced Multidisciplinary Ininnawa: Jurnal Pengabdian Masyarakat
Adi Prakosa
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Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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Personal Branding on Social Media Through Peter Montoya Analysis Samatan, Nuriyati; Adi Prakosa; Robingah Robingah; Napsiah Napsiah
International Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2024): International Journal of Advanced Multidisciplinary (April-June 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i1.524

Abstract

This study aims to analyze the personal branding of Sandra Lubis and Clarissa Putri through social media Instagram @sandradlubis and @clarissaputri_ through Personal Branding Peter Montoya.This research type is Qualitative. This research applied an approach with a constructivism paradigm. The research was conducted with observation, interviews and documentation. Validation is done through data triangulation.The results of the study showed that the personal branding carried out by Sandra Lubis and Clarissa Putri through Instagram @sandradlubis and @clarissaputri_ based on Peter Montoya's personal branding concept, indicated that the branding strategies made by Sandra Lubis and Clarissa Putri, met the standards in Peter Montoya's concept. This leads to, these two endorsers are able to build branding strategies through their respective Instagram. Their reliability in building branding strategies is recognized by their followers through comments on Instagram, and also through expert analysis related to the two influencers who are considered to have a fairly strong branding strategy.
Pelatihan Pemanfaatan Media Sosial dalam Upaya Melakukan Branding bagi Sanggar Seni Sekar Pandan Cirebon Yudha Pradhana; Adi Prakosa; Fadhly Akbar Rizkiansyah
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Volume 01 Nomor 02 (Oktober 2023)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v1i2.692

Abstract

The Sekar Pandan Art Studio is one of the studios that until now still maintains the authenticity of the Cirebon Mask Dance. However, the lack of understanding of the community, especially the management of the Sekar Pandan Art Studio towards social media, has made his name not too heard outside the Cirebon area. Through Community Service activities, it is hoped that it can contribute to the importance of branding and also the use of social media in terms of building branding. The purpose of this activity is to provide education to the public, especially the management of the Sekar Pandan Art Studio, how to utilize social media in terms of branding so that the name Sekar Pandan Art Studio can be heard at least outside the Cirebon area. In addition, this activity is expected to provide education about social media literacy. The results obtained from this Community Service include the managers of the Sekar Pandan Art Studio realizing that they are not maximizing social media in carrying out studio branding and a lack of understanding from managers in utilizing social media even though studio managers basically have social media accounts, including Youtube and Instagram. The conclusion of this Community Service is that the management of the Sekar Pandan Art Studio will maximize social media in carrying out branding so that the name of the Sekar Pandan Art Studio will be more heard than at present, both regionally, namely the Cirebon region and its surroundings, nationally and internationally.
Co-Authors Fadhly Akbar Rizkiansyah napsiah napsiah Nuriyati Samatan Robingah Robingah Yudha Pradhana