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All Journal Jurnal Kabar Masyarakat
Indrianti, Tiitien
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Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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OPTIMALISASI PERAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN UNTUK PRODUK UKM Rochman, Fatkhur; Zaini, Achmad; Indrianti, Tiitien; Masreviastuti; Waris, Abdul; Arjo, Tri Ramadani
Jurnal Kabar Masyarakat Vol. 1 No. 4 (2023): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i4.938

Abstract

The targets of the activity are residents of Duwet Village, Tumpang District, Malang Regency, East Java, who work as SMEs of processed garden products such as bamboo crafts, banana chips, tomato jam, corn chips, etc. The aim of this activity is to provide training to residents on how to market products by utilizing social media such as WhatsApp and Instagram. So that sales of products that have been produced by residents can have a wider market share, marketing efficiency, and as a means to maximize the social media that residents have not only for sending messages but can be enhanced for more productive things.
Co-Authors Abdul Waris Achmad Zaini Arjo, Tri Ramadani Fatkhur Rochman Masreviastuti