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All Journal Jurnal Kabar Masyarakat
Lukas Kopong Tukan
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengembangan Strategi Pemasaran pada UMKM Kuliner di Kabupaten Sleman Lukas Kopong Tukan; Ratri Paramitalaksmi
Jurnal Kabar Masyarakat Vol. 1 No. 4 (2023): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i4.1024

Abstract

Limited promotional media means that marketing and sales methods are still small in scope so that MSMEs cannot manage their businesses effectively and often experience delays in their development. This Community Service aims to help simplify the marketing process for culinary MSMEs, namely Siomay Indul and Warung Makan "Siderhana", which are Service Partners. The methods used in this service are: 1) interviews. 2) Observation. The results of the service that has been carried out show that the service that has been carried out has increased the skills and knowledge of the Service Partners regarding marketing strategies which also supports business development.
Co-Authors Ratri Paramitalaksmi