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All Journal Jurnal Kabar Masyarakat Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Rahman Syarif
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Arts Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Meningkatkan Kesadaran Keagamaan Dan Pengetahuan Masyarakat Desa Gunung Manaon 1 Kholidah Nur Ma; Ruly Regar; Juli Annisa; Siti Aminah; Desi Fitriani Hasibuan; Nurhamidah Lbs; Aidina Salsabila; Bayu Setiawan; Rahman Syarif
Jurnal Kabar Masyarakat Vol. 2 No. 1 (2024): Februari : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i1.1521

Abstract

In overcoming the problems that exist in Gunung Manaon 1 village, various community service methods are needed, one of which is the PAR (Participatory Action Research) method approach. It is hoped that by implementing this based activity, the problem that is the main problem in this research can be resolved. One form of effort to overcome religious problems in the village of Gunung Manaon 1 is by holding an activity to celebrate the Islamic New Year, 1 Muharram 1445 H with the theme "Purifying the Heart in Welcoming the Islamic New Year 1445 H" as a form of participation of the STAIN MADINA KKN group in order to increase public awareness of the importance of celebrating Islamic holidays.
Penerapan Augmented Reality Produk “Rangawak Atelier” sebagai Simulasi dan Promosi Produk Rahman Syarif; Dwi Mutia Sari
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 1 No. 2 (2024): Juni : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v1i2.119

Abstract

Rangawak Atelier is a furniture brand founded by Mr. Widi, combining handcrafted quality with the aesthetics and cultural identity of Minangkabau. The brand produces furniture such as chairs and tables that highlight beauty and sustainability, reflecting a spirit of adventure and social contribution. This final project aims to create promotional media in the form of Augmented Reality (AR) filters to ensure the Rangawak brand remains well-known and relevant. The 4-D Model (Define, Design, Develop, Disseminate) is employed, involving stages of definition, design, development, and dissemination. Augmented Reality allows consumers to view products in unique 3D designs through Instagram filters, thereby expanding the promotional reach without requiring additional applications. Supporting promotional media include posters, foam boards, motion graphics, postcards, Instagram reels, and catalogs, all aimed at enhancing consumer interaction with the Rangawak Atelier brand. By using these innovative AR filters, Rangawak Atelier provides a distinctive and engaging promotional tool, helping consumers visualize the products in their own spaces and thereby making informed purchasing decisions. This approach not only maintains the brand’s presence in the market but also aligns with modern marketing trends, leveraging digital technology to create a memorable and interactive consumer experience.
Co-Authors Aidina Salsabila BAYU SETIAWAN Desi Fitriani Hasibuan Dwi Mutia Sari Juli Annisa Kholidah Nur Ma Nurhamidah Lbs Ruly Regar SITI AMINAH