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All Journal JURNAL ADMINISTRASI BISNIS Jurnal Informatika Ekonomi Bisnis Jurnal Administrasi Bisnis
Pasaribu, Samuel Sahat Maruli
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga dan Kualitas Produk Terhahap Keputusan Pembelian Chatime Dan Koi The di Kota Bandung Pasaribu, Samuel Sahat Maruli; Hidayat, Agus Maolana
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.2.121-129

Abstract

The purpose of this study is to determine the effect of price and product quality on the purchase decision of Chatime and Koi The in Bandung City. The type of research used is quantitative methods. The sampling technique uses non-probability sampling with a type of purposive sampling. A total of 100 questionnaires were collected and analyzed using multiple linear regression using SPSS Version 26. The results of the study showed that price and product quality partially or simultaneously had a significant effect on Chatime's purchase decision, while product quality had a significant effect on the purchase decision of Koi The, products while price had no effect. But simultaneously the price and quality of the product have a significant effect on the purchase decision of Koi The in the city of Bandung.
Pengaruh Harga dan Kualitas Produk Terhahap Keputusan Pembelian Chatime Dan Koi The di Kota Bandung Pasaribu, Samuel Sahat Maruli; Hidayat, Agus Maolana
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.2.121-129

Abstract

The purpose of this study is to determine the effect of price and product quality on the purchase decision of Chatime and Koi The in Bandung City. The type of research used is quantitative methods. The sampling technique uses non-probability sampling with a type of purposive sampling. A total of 100 questionnaires were collected and analyzed using multiple linear regression using SPSS Version 26. The results of the study showed that price and product quality partially or simultaneously had a significant effect on Chatime's purchase decision, while product quality had a significant effect on the purchase decision of Koi The, products while price had no effect. But simultaneously the price and quality of the product have a significant effect on the purchase decision of Koi The in the city of Bandung.
Pengaruh Harga dan Kualitas Produk terhahap Keputusan Pembelian Pasaribu, Samuel Sahat Maruli; Hidayat, Agus Maolana
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.638

Abstract

The beverage industry market in Indonesia has developed from year to year, which has prompted several manufacturers to be increasingly interested in companies engaged in the beverage industry, one of which is Chatime and Koi The. Chatime and Koi The have opened many branches of their company in several areas, including one in Bandung. The large number of enthusiasts for the bubble tea drink has pushed the Chatime and Koi The companies to compete to make efforts for consumers to continue buying their products. The purchase decision is also influenced by several factors, one of which is the price factor and also the product quality of these beverage products. The main objective of this study was to determine the effect of price and product quality on purchasing decisions for Chatime and Koi the in Bandung. This type of research used is a quantitative method. The sampling technique used is non-probability sampling with type purposive sampling. A total of 100 questionnaires were collected and analyzed using multiple linear regression using Statistical Product and Service Solutions (SPSS) Version 26. The results of the study show that price and product quality partially or simultaneously have a significant effect on Chatime purchasing decisions, while partially product quality has a significant effect on purchasing decisions for Koi The products in Bandung and the price variable has no significant effect. However, the simultaneous price and product quality have a significant effect on purchasing decisions for Koi the in Bandung.
Co-Authors Agus Maolana Hidayat