Firda Dwi Rahmawati
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Analisis Fashion Influencer Berkontribusi Dalam Purchase Intention Konsumen Tiktokshop Firda Dwi Rahmawati; Tirton Nefianto
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 4 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i4.425

Abstract

The development of the trading industry in the online or e-commerce world which is increasingly rapid and increasingly dynamic encourages economic growth and provides direct and indirect benefits to trading activities. One of the current trading strategies is content marketing with influencers. This study aims to determine the contribution of influencers in the fashion sector in the purchase intention of Tiktok Shop consumers. Data collection was carried out using the method of collecting information through a survey with a questionnaire distributed via social media. The population in this study are users who have used and shopped at the Tiktok Shop application in the Jabodetabek area. Questionnaires collected as many as 170 respondents, the data is then processed by means of multiple linear regression analysis. The results of this study indicate that there is a positive influence of expertise influencer and positive attractiveness influence on purchase intention, while trustworthy is not affected by Purchase Intention.
Islamic Mindfulness to Enhance Self-Regulation and Academic Success in Generation Z Norman, Efrita; Windi Megayanti; Arman Paramansyah; Firda Dwi Rahmawati
Medina-te : Jurnal Studi Islam Vol 21 No 2 (2025): Medina-Te: Jurnal Studi Islam
Publisher : Pascasarjana Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/medinate.v21i2.28012

Abstract

The rapid advancement of digital technologies has significantly impacted Generation Z, particularly in relation to self-regulation and academic performance. This generation faces challenges in managing stress, attention, and emotions, often exacerbated by the overuse of social media and digital devices. The aim of this study was to explore the potential of Islamic mindfulness, incorporating practices such as dhikr and tafakur, in improving self-regulation and academic performance among high school students in Indonesia. This quasi-experimental research utilized a pretest-posttest control group design, involving 300 students from six high schools in Bogor. The experimental group received an 8-week intervention focusing on Islamic mindfulness techniques, while the control group continued their regular academic activities. Self-regulation and academic performance were measured using standardized questionnaires and academic tests before and after the intervention. The results revealed that students in the experimental group showed significant improvements in both self-regulation and academic performance, in contrast to the control group. This study contributes to the field of Islamic education by providing evidence for the effectiveness of Islamic mindfulness in fostering better emotional regulation, focus, and academic outcomes in the digital age. It offers practical solutions for integrating mindfulness into the educational curriculum, supporting the mental well-being and academic success of Generation Z students in Islamic educational settings.