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All Journal Jurnal Teknologi Terpadu Jurnal Minfo Polgan (JMP)
Abdullah, Muhammad Mufti
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Computer Science & IT Engineering Library & Information Science Mathematics Social Sciences

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Pengaruh Pemasaran Media Sosial terhadap Keterlibatan Pelanggan (Survei pada Pengguna Halodoc di Indonesia) Ramadhani, Alif Ridha; Fauzi , Mochamad Ardan; Abdullah, Muhammad Mufti; Maesaroh, Syti Sarah; Herdiana, Oding
Jurnal Teknologi Terpadu Vol 9 No 1 (2023): Juli, 2023
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/jtt.v9i1.622

Abstract

This study was conducted to obtain information about the magnitude of the influence of social media marketing on customer engagement. Social media marketing (X) is the independent variable, and customer engagement (Y) is the dependent variable in this study. Followers on the Halodoc Instagram account were selected to be the population in this study, and the sample was taken randomly (simple random sampling), with 120 respondents successfully obtained. The SEM method is used to analyze data with the help of IBM SPSS AMOS 21 software for Windows in the data processing. The results of data processing illustrate that there is an influence of social media marketing on customer involvement of (0.931) with a p-value (0.002) <0.05. Artificial Intelligence-Analitycs for social media is a tool for efforts to increase the competitiveness of official Instagram managers for a business against competitors owned by analyzing content optimization through various services in the form of statistics and metrics from Artificial Intelligence-Analitycs providers, which are generally website-based. The author's recommendation for Halodoc is to increase closeness with customers so that their bonds become stronger through planning content that is useful for the community and packaged attractively. Later it is hoped that there will be more user-generated content or posting word-of-mouth recommendation comments from customers to other customers.
Pengaruh Influencer Marketing Terhadap Purchase Intention Sepatu Adidas Samba di Indonesia Abdullah, Muhammad Mufti; Purwaamijaya, Btari Mariska; Ar Ridlo, Muhammad Dzikri
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15144

Abstract

Perkembangan industri fashion di Indonesia, khususnya pada produk sepatu, menunjukkan tren peningkatan signifikan seiring dengan meningkatnya minat konsumen terhadap gaya hidup dan tren global. Salah satu produk yang menonjol adalah sepatu Adidas Samba, yang mengalami lonjakan popularitas berkat tren retro dan streetwear di kalangan anak muda. Dalam konteks ini, strategi influencer marketing menjadi salah satu pendekatan yang banyak digunakan untuk memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing terhadap purchase intention konsumen terhadap sepatu Adidas Samba di DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan menyebarkan kuesioner kepada 97 responden menggunakan teknik purposive sampling. Data dianalisis menggunakan uji regresi linear sederhana dan pengujian statistik dengan bantuan SPSS versi 31. Hasil penelitian menunjukkan bahwa influencer marketing berpengaruh positif dan signifikan terhadap purchase intention, dibuktikan dengan nilai t-hitung sebesar 11.642 > t-tabel 1.985 dan nilai signifikansi 0.000 < 0.05. Nilai R² sebesar 0.588 mengindikasikan bahwa 58,8% variabel purchase intention dapat dijelaskan oleh influencer marketing, sementara sisanya dipengaruhi oleh faktor lain. Penelitian ini menyimpulkan bahwa strategi pemasaran melalui influencer terbukti efektif dalam membangun niat beli konsumen. Implikasi dari penelitian ini adalah bahwa perusahaan disarankan untuk mengoptimalkan kolaborasi dengan influencer dalam merancang kampanye pemasaran digital. Penelitian selanjutnya disarankan untuk mengeksplorasi faktor eksternal lain yang berkemungkinan memengaruhi purchase intention. Kata Kunci: Influencer marketing , Purchase Intention, Adidas Samba
Co-Authors Ar Ridlo, Muhammad Dzikri Fauzi , Mochamad Ardan Herdiana, Oding Maesaroh, Syti Sarah Purwaamijaya, Btari Mariska Ramadhani, Alif Ridha