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All Journal Jurnal Komunikasi dan Kajian Media Erudita: Journal of English Language Teaching
Syamsiani, Ihya Nur
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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SINERGITAS KOMUNIKASI PEMASARAN TERPADU DALAM MEMBANGUN BRAND IMAGE XT SQUARE YOGYAKARTA Syamsiani, Ihya Nur
Jurnal Komunikasi dan Kajian Media Vol 7, No 2 (2023): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v7i2.7840

Abstract

Destinasi wisata semakin bermunculan dengan berbagai keunikan agar menarik minat wisatawan untuk berkunjung, mulai dari wisata alam hingga taman bermain. Salah satu tempat tujuan wisata di Yogyakarta adalah XT Square. Sebagai sebuah tempat tujuan wisata, XT Square memiliki upaya untuk membangun brand image sebagai tempat pariwisata sehingga meningkatkan jumlah kunjungan wisatawan melalui kegiatan komunikasi pemasaran terpadu. Tujuan penelitian ini untuk memberikan gambaran dan analisis mengenai komunikasi pemasaran terpadu di XT Square Yogyakarta. Penelitian ini menggunakan metode studi kasus dengan jenis data kualitatif. Peneliti menggunakan konsep model IMC dari Shimp. Hasil penelitian memperlihatkan bahwa ketiga perusahaan yang bernaung di XT Square yaitu PD Jogjatama Visesha, PT Demata Maris Indonesia, dan Kampayo berusaha melakukan koordinasi dalam menjalankan komunikasi pemasaran terpadu dalam membangun brand image XT Square Yogyakarta sebagai tempat pariwisata. Peneliti memberikan saran agar meningkatkan inovasi dan kreativitas dalam merancang strategi dan program-program komunikasi pemasaran terpadu di masa mendatang.
Enhancing English skills of Islamic communication and broadcasting students with public speaking: opportunities and challenges Suciati; Syamsiani, Ihya Nur
Erudita: Journal of English Language Teaching Vol 5 No 2 (2025): November 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/erudita.v5i2.12769

Abstract

This study aims to explore the opportunities and challenges faced by students in the Islamic Communication and Broadcasting (ICB) Study Program as they strive to improve their English public speaking skills and to explain the strategies employed by both students and lecturers in overcoming these challenges. This study was motivated by the gap between English language learning, which previously focused on grammar and reading, and the real needs of ICB students in public speaking in the context of Islam and media. This study used a qualitative approach with a classroom-based research design involving 31 students in the study program. Data were collected through observation, interviews, and document analysis and analyzed thematically. The study findings demonstrate three main findings: (1) learning public speaking based on professional contexts opens up great opportunities to increase student participation, self-confidence, and communicative abilities, (2) main challenges include speaking anxiety, limited vocabulary, and lack of authentic exposure, and (3) effective strategies include a task-based approach, the use of digital technology, and active collaboration between lecturers and students. This finding confirms the need to develop a contextual and integrative English for specific purposes (ESP) curriculum for ICB students.
Co-Authors Suciati