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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI) Regress: Journal of Economics & Management
Pohan, Rahma Nur Azizah
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Economics, Econometrics & Finance Social Sciences

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Faktor-Faktor Yang Mempengaruhi Penggunaan Mobile Banking Pada Layanan BSI Mobile Dengan Menggunakan Model Unified Theory Of Acceptance And Use Of Technology (UTAUT) Pohan, Rahma Nur Azizah; Rokan, Mustapa Khamal; Syarvina, Wahyu
Jurnal Manajemen Akuntansi (JUMSI) Vol 4, No 3: 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v4i3.4025

Abstract

This study aims to see how the level of acceptance and use of the BSI mobile service system is measured using the UTAUT (Unified Theory Of Acceptance and Use Of Technology) model and find out what are the factors that influence customers in using BSI mobile services to students of the Faculty of Economics and Business. Islamic Business, State Islamic University of North Sumatra, batch 2018. This study has a sample of 100 students using a quantitative approach obtained from primary data sourced from customer survey results and secondary data. The data analysis techniques used are Descriptive Statistical Analysis, Validity Test, Reliability Test, Normality Test, Kolmogorov-Smirnov Test, Multicollinearity Test, Heteroscedasticity Test, t Test, F test, coefficient of determination test and multiple linear regression test using SPSS 25. So the results of data analysis on the hypothesis testing of performance expectations and social influence do not have a positive effect, then the variables of business expectations and condition of facilities have a positive effect.
Analisis Strategi Pemasaran Produk Gadai Emas Pada Bank Syariah Indonesia KC Lubuk Pakam Pohan, Rahma Nur Azizah; Jannah, Nurul
Regress: Journal of Economics & Management Vol. 2 No. 1 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (850.237 KB) | DOI: 10.57251/reg.v2i1.305

Abstract

Sharia pawning (Ar-Rahn) is a debt contract where goods have value as collateral so that the person concerned can take the debt. In this rahn contract system, the Lubuk Pakam community can obtain financing by going directly to a sharia bank with a fast, safe and practical process. This study aims to find out how the marketing strategy of gold pawn products at Islamic banks, and can see how the development of ema pawn products is carried out by marketing parties. The method used in this research is using a qualitative method using primary data from interviews with parties who have trusted sources regarding the gold pawn in order to obtain accurate data and information, and using secondary data obtained from literature, books, journals related to pawning gold as well as other sources related to this journal.
Co-Authors Mustapa  Khamal  Rokan Nurul Jannah Wahyu Syarvina