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All Journal Journal of Humanities and Social Studies JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Maliyah, Ningtias Aprili
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Manajemen Perubahan Usaha Salon Dan Spa di Era Distruptif (Studi Nurayya Salon & Spa Muslimah) Maliyah, Ningtias Aprili; Aslami, Nuri
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 2: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i2.3064

Abstract

Lately, many Muslim salon businesses have sprung up in areas where the Muslim community is densely packed. Nurayya Salon & Spa Muslimah, Nurayya is a service company. In early 2013, when it was first established, Nurayya used the name Narayya, located in the center of Surabaya. The type of research used in this study is a qualitative descriptive method. In the face of changes in this disruptive era, Nurayya tends to face internal changes by prioritizing its vision of becoming the best Muslim salon & spa in Indonesia. Then when the covid hit and people were increasingly afraid to go out of the house, Nurayya used the Home Treatment so that all customers could feel safe & comfortable without having to leave the house.
Factors Of Service Quality Affecting Customer Satisfaction Of Mobile Banking Users At Pt. Bank Sumut Kc Siantar, North Sumatra Maliyah, Ningtias Aprili; Jannah, Nurul; Nurbaiti, Nurbaiti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2..12937

Abstract

. The purpose of this paper is to explore the influence of Responsiveness, Reliability, and Assurance on The purpose of this paper is to explore the influence of Responsiveness, Reliability, and Assurance on the level of customer satisfaction at the Siantar Branch Office (KC) of PT. Bank of North Sumatra. This research approach adopts a quantitative method with data collection through observation and the use of questionnaires. The sample consisted of 90 respondents from PT. Bank of North Sumatra KC Siantar. Data analysis was carried out using SPSS Version 25 software, by applying descriptive analysis, multiple regression, hypothesis testing, and determination coefficients. The results of the partial test show that Reliability, which is also partially proven to have a positive and significant influence on customer satisfaction of 0.204. The influence of Assurance has a positive and significant influence on the level of customer satisfaction, which is 0.242 Likewise, the influence of responsiveness has a positive and significant influence on the level of customer satisfaction, which is 0.228.. In addition, t-test testing shows that partially, it can be concluded that Assurance significantly affects customer satisfaction, so the hypothesis is acceptable. Overall, the variables Reliability, Assurance and Responsiveness together contribute positively and significantly to the level of customer satisfaction at PT. Bank of North Sumatra KC Siantar at 72.7%. Keywords: Servqual, Resvonsivenes, Reability, Assurance and Customer Satisfaction
Co-Authors Nuri Aslami Nurul Jannah Nurwijayanti