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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Zufri, Zufri
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Cita Rasa, Kualitas Pelayanan, Etika Pelayanan Dan Lokasi Usaha Terhadap Kepuasan Pelanggan Pada UMKM Warung Kopi Gelas Batu Kota Pinang Putri, Noni Adetiansi; Safri, Hayanuddin; Zufri, Zufri
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.2685

Abstract

This study was conducted to determine and analyze the influence of taste, service quality, service ethics and business location on customer satisfaction at the UMKM Kopi Kaca Batu Pinang City. The population in this study were all customers of the glass coffee shop in Kota Pinang, with sampling using the slovin formula. Then the data collection technique uses a questionnaire/questionnaire as an instrument or research tool by testing the validity and reliability first. Furthermore, to analyze the data using the classical assumption test in the form of normality test, multicullinearity test and heteroscedasticity test. The results showed that the taste (X1) had a positive and significant effect on customer satisfaction (Y) in the UMKM at the glass coffee shop in Pinang City with a t_count value of 2,338 with a significant level of 0.022 0.05. Quality of service (X2) has a positive and significant effect on customer satisfaction (Y) in the MSME glass coffee shop in Pinang City where the t_count value is 2.557 with a significant level of 0.012 0.05. Service ethics (X3) has a positive and significant influence on customer satisfaction (Y) in the MSME glass coffee shop in Pinang City where the t_count value is 2.063 with a significant level of 0.045 0.05. The location of the business (X4) has a positive and significant influence on customer satisfaction (Y) in the MSME glass coffee shop in Pinang City where the t_count value is 2.059 with a significant level of 0.034 0.05. taste, service quality, service ethics and business location together (simultaneously) affect customer satisfaction (Y) with a value of F_count (11,600) > F_table (2.469) and a significance level of 0.003 0.05 with a confidence level of 72.7 % and an error rate of 27.3%.
SOSIALISASI MOMMY BRAIN: RAHASIA DI BALIK PERUBAHAN KOGNITIF SAAT HAMIL DAN SETELAH MELAHIRKAN Aprizal, Fardhan; Nurhasanah, Nurhasanah; Siti Nurjannah; Muhammad faisal; ⁠Sri Utamini; Zufri, Zufri
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 6 (2024): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i6.1515

Abstract

Mommy Brain atau Momnesia adalah istilah yang digunakan untuk menggambarkan perubahan kognitif yang dialami oleh seorang ibu setelah melahirkan, yang ditandai dengan peningkatan lupa, kebingungan, dan kesulitan dalam berkonsentrasi. Pengabdian ini bertujuan untuk memberikan psikoedukasi tentang Mommy Brain di daerah Alue Buket, Kec. Lhoksukon, Kab. Aceh Utara, untuk meningkatkan pemahaman masyarakat, khususnya ibu-ibu, mengenai kondisi ini. Metode yang digunakan dalam kegiatan ini adalah ceramah dan sesi berbagi (sharing session) dengan tema "Mengenal Mommy Brain/Momnesia: Rahasia di Balik Perubahan Kognitif Saat Hamil dan Setelah Melahirkan". Evaluasi dilakukan dengan pretest dan posttest untuk mengukur peningkatan pengetahuan peserta setelah mengikuti kegiatan psikoedukasi. Hasil analisis menunjukkan bahwa masyarakat, khususnya ibu-ibu di daerah Alue Buket, tidak mengetahui istilah Mommy Brain sebelumnya. Namun, setelah dilakukan sosialisasi, pengetahuan mereka meningkat sesuai dengan hasil pretest dan posttest. Kata Kunci: Mommy Brain, Ibu, Psikoedukasi
Co-Authors Aprizal, Fardhan Muhammad Faisal Nurhasanah Nurhasanah Putri, Noni Adetiansi Safri, Hayanuddin Siti Nurjannah ⁠Sri Utamini