Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Julianti, Safitri
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Desain Kemasan, Word of Mouth, Dan Harga Terhadap Keputusan Pembelian Cimory Yogurt Squeeze (Studi Kasus : Pada Mahasiswa Universitas Samudra) Julianti, Safitri; Indah, Dewi Rosa; Safrizal, Safrizal
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3758

Abstract

The purpose of this study was to determine the effect of packaging design, word of mouth, and price on the purchasing decision of Cimory Yogurt Squeeze. The sample used in this study amounted to 96 respondents. The data analysis method used multiple linear regression analysis, t test, F test, and coefficient of determination test. From multiple linear regression analysis, the regression equation Y = 4.160 + 0.273X1 + 0.320X2 + 0.155X3. From the t-test, it is known that the packaging design, word of mouth and price partially have a significant effect on purchasing decisions for Cimory Yogurt Squeeze at Samudra University students. From the F test, it is known that the packaging design, word of mouth and price1 simultaneously1 have a significant effect on the purchasing decision of Cimory Yogurt Squeeze at Samudra University students1
Co-Authors Dewi Rosa Indah, Dewi Rosa Safrizal Safrizal