Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Journal of Management and Business Review Journal of Emerging Business Management and Entrepreneurship Studies
Roswinanto, Widyarso
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Optimalisasi Strategi Promosi Digital di Era Digitalisasi: Sebuah Kajian Komprehensif pada PT Glamourix AFA Indonesia Skincare 2022-2023 Hermanses, Bintang; Roswinanto, Widyarso
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 3 No. 2 (2023): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v3i2.137

Abstract

In the digitalization era, digital promotions are crucial for companies, including the skincare industry, such as designing digital promotion programs at PT. Glamourix AFA Indonesia Skincare 2022-2023. The method used in this research is descriptive-qualitative and field research by conducting literature studies, interviews, and observations. The research results show that PT. Glamourix AFA Indonesia needs to develop a digital promotional program design to achieve product sales targets. Promotion of skincare products is carried out by creating blog content, videos, and social media activities by providing special discounts—a digital promotion process for Emre PT products. GAI carries out four types of promotions: advertising on social media and Instagram, public relations by utilizing content via Instagram, direct marketing via instant messages on WhatsApp, and sales promotions by creating discount programs. Emre's digital promotion strategy for the 2022-2023 period that Emre can carry out is digital advertising by working with digital TV stations to market products by developing a digital promotional program design for PT. Glamourix AFA Indonesia Skincare is expected to be able to increase sales to a broader target consumer and be able to compete with competing companies in the increasingly tight skincare industry in Indonesia.
Consumer Decision-Making Process dan Perbandingan Brand Image Produk Parfum Menengah di Pasar Indonesia Amadea, Resyla; Roswinanto, Widyarso
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.553

Abstract

Perfume is a product derived from the extraction of aromatic ingredients combined with alcohol and pure oil. The growing perfume industry, an increasing number of local perfume brands have emerged, using the term “Eau de Parfum” and offering products at affordable prices. This type of perfume is categorized as mid-range. This study was conducted by collecting and analyzing data inductively. Primary data were obtained through questionnaires distributed to 106 respondents, all perfume consumers. The survey included questions regarding various aspects of perfume usage, such as reasons for use, frequency of application, product information, advertisements, purchasing locations, and preferred perfume characteristics. The study focuses on four mid-range perfume brands currently being marketed extensively. These brands primarily utilize digital marketing strategies through social media platforms. By examining the diverse forms of digital content produced, this research also explores the brand image created through social media promotions and its influence on consumer purchase intentions. The findings indicate that brand image directly impacts consumers' willingness to purchase perfumes. As a sensory product, perfume is something consumers need to experience firsthand. Rather than price alone, consumers tend to prioritize the quality and longevity of the fragrance rather than price alone.
Consumer Decision-Making Process dan Perbandingan Brand Image Produk Parfum Menengah di Pasar Indonesia Amadea, Resyla; Roswinanto, Widyarso
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.553

Abstract

Perfume is a product derived from the extraction of aromatic ingredients combined with alcohol and pure oil. The growing perfume industry, an increasing number of local perfume brands have emerged, using the term “Eau de Parfum” and offering products at affordable prices. This type of perfume is categorized as mid-range. This study was conducted by collecting and analyzing data inductively. Primary data were obtained through questionnaires distributed to 106 respondents, all perfume consumers. The survey included questions regarding various aspects of perfume usage, such as reasons for use, frequency of application, product information, advertisements, purchasing locations, and preferred perfume characteristics. The study focuses on four mid-range perfume brands currently being marketed extensively. These brands primarily utilize digital marketing strategies through social media platforms. By examining the diverse forms of digital content produced, this research also explores the brand image created through social media promotions and its influence on consumer purchase intentions. The findings indicate that brand image directly impacts consumers' willingness to purchase perfumes. As a sensory product, perfume is something consumers need to experience firsthand. Rather than price alone, consumers tend to prioritize the quality and longevity of the fragrance rather than price alone.
Co-Authors Amadea, Resyla Hermanses, Bintang