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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Multidisplin Jurnal Siber Multi Disiplin
Lukkita Aga, Octa Nilam
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Work-Life Balance, Pengembangan Karir dan Motivasi Terhadap Turnover Intention di PT. Petro Jasa Energi Lukkita Aga, Octa Nilam
Jurnal Ilmu Multidisiplin Vol. 2 No. 3 (2023): Jurnal Ilmu Multidisplin (Oktober-Desember 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v2i3.385

Abstract

Penelitian ini untuk membuktikan analisis pengaruh variabel work-life balance, pengembangan karir dan motivasi terhadap turnover intention pada karyawan PT. Petro Jasa Energi. Pengambilan sampel ini menggunakan teknik simple random sampling dengan jumlah sebesar 200 karyawan yang ditentukan dengan rumus Slovin. Pengukuran dalam kuesioner dengan menggunakan skala likert 5 butir. Teknik analisis data dalam penelitian ini menggunakan aplikasi software IBM SPSS v26 dengan metode analisis jalur (path analysis). Analisis yang digunakan dalam penelitian ini diantaranya uji validitas, uji reliabilitas, uji normalitas, uji koefisien determinasi, uji F, uji t, dan uji sobel untuk menentukan efek mediasi.
Pengaruh Potongan Harga Terhadap Pembelian Impulsif Pada Pengguna E-commerce Shopee Di Perumahan Cluster Jasmine Bekasi Lukkita Aga, Octa Nilam
Jurnal Siber Multi Disiplin Vol. 1 No. 3 (2023): (JSMD) Jurnal Siber Multi Disiplin (Oktober 2023)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v1i3.66

Abstract

Permasalahan yang diangkat dalam penelitian ini adalah pengaruh diskon harga terhadap pembelian impulsif pengguna e-commerce shopee. Penelitian ini juga menyelidiki apakah pengguna e-commerce Shopee cenderung terlibat dalam perilaku pembelian impulsif ketika diskon ditawarkan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh diskon harga terhadap pembelian impulsif pengguna e-commerce Shopee dan mengetahui sejauh mana kecenderungan pengguna terhadap pembelian impulsif ketika diberikan diskon. Metodologi penelitian yang digunakan dalam penelitian ini bersifat kuantitatif. Kriteria pemilihan sampel observasional melibatkan 90 orang yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebar melalui google form. Analisis data dilakukan dengan menggunakan software spss versi 27. Teknik analisis data meliputi uji validitas dan reliabilitas, uji asumsi klasik, uji hipotesis, dan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa variabel diskon mempunyai pengaruh positif terhadap variabel pembelian impulsif, dengan nilai signifikan (<0,001<0,05). Hal ini menunjukkan bahwa terdapat pengaruh yang signifikan diskon terhadap perilaku pembelian impulsif.
Effect of Promotion, Quality of Service and Price on Competitiveness With Brand Image as an Intervening Variable at Ibu Suparni Boutique Lukkita Aga, Octa Nilam
Dinasti International Journal of Education Management And Social Science Vol. 4 No. 5 (2023): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v4i5.1911

Abstract

The Influence of Product Quality, Service Quality and Price to Competitiveness with Citra Merek as Intervening VariaBle (Case Study on Suparni Boutique Boutique). This study aims to determine (1) the effect of Product Quality on Competitiveness on Suparni Butik (2) the influence of Service Quality on Competitiveness in Suparni Butik (3) Price Influence on Competitiveness in Suparni Boutique Boutique (4) Product Quality Influence to Citra Merek at Butik IBu Suparni (5) the influence of Service Quality to Citra Merek on Suparni Butik (6) Price Influence on Citra Merek on Suparni Boutique (7) Citra Merek influence to Competitiveness on Suparni Boutique Boutique. This research uses saturated sampling technique. The population of this research is all customer of Mrs. Suparni which amounted to 210 people. This research method uses quantitative research method with LISREL computer program and Structural Equation Modeling (SEM).The result of the research shows that there is a significant influence of Product Quality on Competitiveness in Suparni Boutique Boutique with the value of T Statistics 5,46 ? 1.96. There is a significant influence of Service Quality on Competitiveness at Suparni Boutique Boutique with the value of T Statistics is 6.19 ? 1.96. There is a significant influence on the Competitiveness of Competitiveness in Suparni's Boutique Boutique with the value of T Statistics is 8.03 ? 1.96. There is no significant effect of Product Quality on Citra Merek on Suparni Boutique Bout with T Statistics is 1.83 ? 1.96. There is no significant effect of Service Quality on Citra Merek on Suparni Boutique with T Statistics is 1.56 ? 1.96. There is no significant effect on Citra Merek Prices on Suparni Boutique Boutiques with T Statistics Being 0.54 ? 1.96. There is no significant effect of Citra Merek on Competitiveness in Suparni's Boutique Boutique with the value of T Statistics is 0.53 ? 1.96.
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