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All Journal JoEMS : Journal of Education and Management Studies
Maarif, Muhammad Salafudin
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Aksesoris HP Di Shopee Mahasiswa Unwaha Purbowo, Purbowo; Maarif, Muhammad Salafudin
JoEMS (Journal of Education and Management Studies) Vol. 6 No. 3 (2023): Juni
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v6i3.950

Abstract

This study aims to identify the factors that influence the decision to purchase HP accessories on Shopee using a case study of Unwaha Jombang students. This study uses five independent variables, namely motivation, perception, knowledge, culture, and satisfaction. Data were collected from 100 respondents through an online questionnaire and analyzed using multiple linear regression. The results show that culture and satisfaction have a significant positive effect on the decision to purchase HP accessories on Shopee. However, motivation, perception, and knowledge do not have a significant effect on the decision to purchase HP accessories on Shopee. These findings can help HP accessory sellers on Shopee understand the factors that can influence customer purchasing decisions, especially among Unwaha Jombang students
Co-Authors Purbowo, Purbowo