Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal INTERACTION: Jurnal Pendidikan Bahasa
Martanti, Amas Sari
Unknown Affiliation
Education Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Marketing Strategy Analysis Using Business Model Canvas and SWOT Matrix (A Case Study at Queen Laundry Bogor) Hendarsih, Ida; Estiani, Tri Indah; Martanti, Amas Sari
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6205

Abstract

The aim of the research is to develop a marketing strategy that can be implemented for Queen Laundry Bogor MSMEs. By using the Business Model Canvas approach as an analytical tool and then from the results of the analysis findings, it is continued with internal and external analysis of the company to obtain more comprehensive results, namely SWOT matrix analysis, Quantitative Strategic Planning Matrix (QSPM), this research is descriptive research that describes and analyzing data obtained during research with a qualitative approach. The results of the analysis show that the business model used by UMKM Queen Laundry Bogor has not fully utilized technological advances for marketing. After being given direction in the marketing strategy, a decision was obtained from the business owner with the target of consumers serving the market share of all segments using alternative strategies obtained to improve laundry facilities, improve product quality and service to attract consumers, improve management capabilities and cooperation for company goals. providing special packages or services, and maintaining good relationships with suppliers or areas around the laundry. The recommended priority marketing strategy is to maintain the company's image, providing services to promote pick-up and drop-off services.
The Influence of Accounting Knowledge and Capital Adequacy on Financial Report Quality in Small and Medium Enterprises in Pancoran Mas District, Depok City Hendarsih, Ida; Widajita, Ayu Dinaria; Martanti, Amas Sari; Tambunan, Diana; Santosa, Jaka
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i2.7115

Abstract

The quality of financial reports is essential information for producing high-quality financial statements, which are valuable to both companies and business practitioners. This study aims to examine the effects of accounting comprehension and capital adequacy on the quality of financial reports, both individually and simultaneously, for small and medium-sized enterprises (SMEs) in Pancoran Mas District, Depok City. This quantitative research used a random sampling technique by distributing questionnaires to respondents, resulting in a sample of 76 participants. Data analysis was conducted using SPSS Version 26. The partial analysis results indicated a significance value of 0.00 < 0.05 for accounting comprehension, showing its influence on financial report quality, while the capital adequacy variable had a significance value of 0.037 < 0.05, indicating its impact as well. The F-test yielded a significance level of 0.000 with an F-calculated value of 24.642, compared to an F-table value of 3.12, where sig < 0.05 and F-calculated > F-table. Thus, it can be concluded that accounting comprehension and capital adequacy have a simultaneous effect on the quality of financial reports. Therefore, it can be said that SMEs with strong accounting understanding and sufficient capital are likely to produce high-quality financial reports.
Co-Authors Diana Tambunan Ida Hendarsih Jaka Santosa, Jaka Tri Indah Estiani Widajita, Ayu Dinaria