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All Journal Jurnal Citrakara Sungging
Fitriyandani, Yanuar Maulana
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Journal : Sungging

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Visual identity design of the Batik Ciprat Giyanta SMEs in Banjarnegara Kusumohendrarto, Raden Hadapiningrani; Fitriyandani, Yanuar Maulana
Sungging: Journal of Innovative, Cultural, Transdisciplinary Art and Kriya Discourse Vol. 3 No. 1 (2024): Sungging January-June Edition
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/sungging.v3i1.73101

Abstract

Batik is an indigenous Indonesian cultural heritage that continues to be preserved. Numerous patterns and techniques for making batik have been developed, including Batik Ciprat (splash technique batik). Giyanta is one of the Batik Ciprat production houses located in Banjarnegara. In the batik business, Giyanta's visual identity is currently insufficiently informative and appealing, resulting in suboptimal promotional activities. This study employs an analysis and design process as part of this practice-based research. Data was collected through interviews and field observations, forming the basis for concept development and guiding visual identity design. The design process involved SWOT analysis, target audience identification, referencing, brainstorming, alternative logo design, final logo selection and its philosophy, colour and typography decisions, and supporting elements. This design aims to enhance the brand value and image of the Batik Ciprat Giyanta SME in the public's perception. 
Co-Authors Raden Hadapiningrani Kusumohendrarto