Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Muhsyi, Ufairoh Aqilah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence of Customer Satisfaction, brand trust and Brand Loyalty on Purchase Intention: A Study of McDonald’s in Malaysia Kee, Daisy Mui Hung; Sin, Liem Gai; Yuan, Neo Zhan; Ni, Nelly Lau Yenn; Wen, Ng Kar; Fang, Ng Suk; Rayhan, Muhammad; Ali, Muhammad Hasyir; Yose, Joseph Willy; Muhsyi, Ufairoh Aqilah
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2343

Abstract

Customer satisfaction is crucial to the success of any business.It has been studied in the fields of business and marketing since the 1970s. When customers are satisfied, brand loyalty is immediately involved. As a result, brand loyalty has received a lot of attention in recent decades. McDonald's is the world's leading fast service restaurant, with over 36,000 outlets worldwide and more than 70 million customers served daily in more than 100 countries. Every month, McDonald's serves approximately 13.5 million customers in over 320 stores in Malaysia. The company's performance is strongly related to its high levels of brand loyalty and customer satisfaction. This paper aims to examine how customer satisfaction, brand trust and brand loyalty may influence the purchase intention of McDonald in Malaysia. We applied SPSS to test hypotheses, and 150 McDonald's customers engaged in a Google form-based online survey. The findings reveal that customer satisfaction, brand trust and brand loyalty influence McDonald's customers purchasing intentions. Recommendations and implications were discussed.
The Influence of Customer Satisfaction, Brand Trust and Brand Loyalty on Purchase Intention: A Study Of Mcdonald’s in Malaysia Kee, Daisy Mui Hung; Sin, Liem Gai; Yuan, Neo Zhan; Ni, Nelly Lau Yenn; Wen, Ng Kar; Fang, Ng Suk; Rayhan, Muhammad; Ali, Muhammad Hasyir; Yose, Joseph Willy; Muhsyi, Ufairoh Aqilah
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.2343

Abstract

Customer satisfaction is crucial to the success of any business. It has been studied in business and marketing since the 1970s. When customers are satisfied, brand loyalty is immediately involved. As a result, brand loyalty has received much attention in recent decades. McDonald's is the world's leading fast-service restaurant, with over 36,000 outlets worldwide and over 70 million customers served daily in more than 100 countries. Every month, McDonald's serves approximately 13.5 million customers in over 320 stores in Malaysia. The company's performance is strongly related to its high brand loyalty and customer satisfaction. This paper examines how customer satisfaction, brand trust and loyalty may influence McDonald's purchase intention in Malaysia. We applied SPSS to test hypotheses, and 150 McDonald's customers engaged in a Google form- based online survey. The findings reveal that customer satisfaction, brand trust and loyalty influence McDonald's customers purchasing intentions. Recommendations and implications were discussed.
The Effects of Café Atmosphere, Social Media Marketing, And Electronic Word of Mouth on The Purchase Decision at Nakoa Café Muhsyi, Ufairoh Aqilah; Ananto Basuki
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.22

Abstract

The urgency of this research stems from the increasing need for cafés to understand the combined impact of atmosphere, social media marketing, and e-WOM on consumer purchasing decisions in a highly competitive industry. This research is motivated by the growing importance of understanding the factors that influence consumer purchasing decisions in the digital era, particularly in the culinary sector like cafés. As competition in the industry intensifies, the effective use of café atmosphere, social media marketing, and electronic word of mouth (e-WOM) has become crucial. The objective of this research is to identify the effects of café atmosphere, social media marketing, and e-WOM on the decision to purchase products at Nakoa Café. This study adopts a quantitative explanatory research approach. The population consists of student customers of Nakoa Café in Malang city. Using a non-probability sampling method and purposive sampling technique, 200 respondents were selected. Data analysis was conducted using multiple linear regression in IBM SPSS version 26. The results indicate that café atmosphere, social media marketing, and e-WOM have a positive and significant impact on purchase decisions at Nakoa Café. This research provides new insights into the strategic role of these factors in influencing consumer decisions within the café industry and can serve as a reference for future marketing strategies in the sector.
Co-Authors Ali, Muhammad Hasyir Ananto Basuki Fang, Ng Suk Kee, Daisy Mui Hung Muhammad Rayhan Ni, Nelly Lau Yenn Sin, Liem Gai Wen, Ng Kar Yose, Joseph Willy Yuan, Neo Zhan