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All Journal English Education and Applied Linguistics Journal (EEAL Journal)
Alwasilah, Senny S.
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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AN ANALYSIS OF MASCULINITY IN BTS BOY BAND MUSIC VIDEOS Firdah, Hana Listia; Maulana, Angga; Alwasilah, Senny S.
English Education and Applied Linguistics Journal (EEAL Journal) Vol. 4 No. 2 (2021): August (EEAL Journal)
Publisher : IPI Garut Press

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Abstract

The massive popularity of K-Pop currently regards as one of the world's most popular. As a result, the researcher was drawn to the Bangtan Boys (BTS) music videos entitled We Are Bulletproof Pt.2 and Boy With Luv (feat. Halsey). This study aims to find out what kind of masculinity BTS Boy Band built and how they portrayed their masculinity in their music videos. The writer also used the qualitative descriptive based on Roland Barthes' semiotic theory as a sign system separated into denotation and connotation, which builds a myth to obtain the meaning. The results found that the type of masculinity represented by the BTS boyband is metrosexual, seonbi, and bishonen. They have portrayed their masculinity from fashion usage that crosses gender boundaries, expression, and gestures that they represent in the music videos. BTS has a significant role in society as a public figure, especially for the younger generation who love and understand themselves more. If the man himself has femininity and masculinity, there is nothing wrong. BTS has redefined masculinity in many ways, and the most obvious is how they present themselves physically. They portray how the freedom and flexibility to wear whatever they want regardless of gender. BTS also teaches men that it does not become harmful for men to admit that they are vulnerable. It is all right to be clumsy, and nobody will judge anything about it. Loving ourselves is more important than following popular standards in society (which is not necessarily good for one's mental health).
THE USE OF ENGLISH ON ONLINE MEDIA (WHATSAPP BROADCAST) IN FRONT OFFICE DEPARTMENT AT GALERI CIUMBULEUIT HOTEL Murtala, Alifah A.; Thamrin, Husni; Alwasilah, Senny S.; Maulana, Angga
English Education and Applied Linguistics Journal (EEAL Journal) Vol. 4 No. 2 (2021): August (EEAL Journal)
Publisher : IPI Garut Press

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Abstract

Hotel is one of the places that people choose to spend their time while on vacation or in the context of business. Each hotel certainly has its own way of attracting people to come to their hotel to stay and come back later. Galeri Ciumbuleuit Hotel is one of the hotels that has a unique way of conveying information, especially regarding hotel promos to guests. They use online media (Whatsapp Broadcast) to provide information about hotel promos. Of course they have their own way of sending broadcast messages. They definitely choose a certain style of language to attract customers. As will be discussed in this study, "The Use of English on Online Media (Whatsapp Broadcast) in Front Office Department at Galeri Ciumbuleuit Hotel". This study uses a qualitative approach as the research method which will be explained descriptively. After doing some research and discussion, the results of this study indicate that Hotel Galeri Ciumbuleuit uses two language styles, namely formal and casual style in conveying hotel promos. The final result of this study also shows that the style of language they use tends to be casual style, the choice of words is simple but sufficient to convey the essence of the promos they provide. This explains that they want to make guests feel comfortable when reading the broadcast messages from the hotel. Thus the choice of language style they use in hotel promos is very simple but quite interesting
Co-Authors Angga Maulana Firdah, Hana Listia Husni Thamrin Murtala, Alifah A.