Fuadah, Siti Rohmatul
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Pengaruh Social Influence dan Facilitating Condition Terhadap Use Behaviour Mobile Banking Mandiri di Karawang Alfattaah, Muhammad Syahid; Fuadah, Siti Rohmatul; Situngkir, Tiar Lina
Value : Journal of Management and Business Vol. 8 No. 2 (2024): Value: Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/value.v8i2.11193

Abstract

This research employs the UTAUT model to examine the impact of Social Influence and Facilitating Condition variables on behavior intention and Use Behavior among users of the Mandiri mobile banking application in Karawang. The purposive sampling method yielded 110 respondents, who were then subjected to path analysis using SPSS 25 to analyze the data. The Facilitating condition and social influence have a favorable and considerable impact on behavior intention. Behavior intention and facilitating condition variables have a impact on utilization behavior.