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All Journal JIKE : Jurnal Ilmu Komunikasi Efek Journal of Educational and Cultural Studies
Maulida, Ade
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengelolaan PENGELOLAAN REPUTASI PT TIKI JALUR NUGRAHA EKAKURIR (JNE) DALAM KASUS PENGIRIMAN BARANG YANG LAMA Maulida, Ade
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 2 (2023): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i2.3003

Abstract

In recent years PT Tiki Jalur Nugraha Ekakurir (JNE) has received a lot of complaints from its customers regarding the very long delivery of goods, this incident has led to negative reviews from other JNE customers on various online media platforms, therefore the goal from this research to find out or find the reputation of the JNE company through the company based on complaints or complaints from its consumers on various online media platforms, based on the elements of Online Reputation Management, including Review Sites, Blog Posts, Social Media, Forums, Competitors. Websites and Press Releases, through the theories and concepts of reputation and Issues Management. This writing was compiled by observing through the news on various online media platforms. In responding to the news, JNE responded with positive things, namely by providing an explanation of the problem and also providing facilities for submitting complaints or asking questions about JNE and making various efforts such as showing various kinds of CSR, Campaigns, Positive Programs on Social Media. . The efforts made by JNE are by always showing the company's commitment and social responsibility, being able to understand customers so as not to make negative complaints, which of course if these negative complaints are continuously made can damage the reputation of JNE itself. Keywords : Reputation, Online Reputation Management, Issue Management, PT Tiki Jalur Nugraha Ekakurir (JNE)
Online Analysis of Reputation Management PT. Infodood About Indomie Has No Seasoning Annisa Yahya, Shaila; Maulida, Ade; Anggriani, Dhea
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Indomie which did not have seasoning on the package make Edwin Achmad, as a noodle consumer, complain about this through Indomie's official Instagram. Which had verified its existence. After that, he shared his grievances on a Facebook forum, namely the Instant Noodle World, unexpectedly that his viewers soared so high that they went viral and attracted the attention of many public. Online news on social media, Tiktok, began to publish this matter, so that many netizens voiced the same opinion on several blogs, review sites, and Twitter. Pros and cons among netizens occurred in response to this incident. The reputation that has been built for so long by PT. Indofood was almost threatened, because this incident happened not only once or twice, but often. Mie Sedap as a competitor sees it as an opportunity to be one step ahead in terms of tidiness of packaging, but fortunately, Indomie is responsive to maintaining its company's reputation by being ready to serve 24 hours various consumer complaints and will respond within a maximum period of 2 X 24 hours and Re-shipping new products as a form of compensation, this is a form of online reputation management efforts by Indomie. And to add a positive impression and support from the community, PT. Indofood publishes CSR in the form of the Indofood Sukses Makmur Scholarship (BISMA), a scholarship intended for the children of outstanding employees.
Co-Authors Anggriani, Dhea Annisa Yahya, Shaila