Bartolomeus Galih Visnhu Pradana
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SWOT Analysis on Kenya Klaten Herbal SMEs Bartolomeus Galih Visnhu Pradana; Mayasari, Agatha
Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

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Abstract

Objective - Identifying the internal and external environment through SWOT analysis on Kenya Klaten Herbal SMEs to formulate alternative business development strategies. Design/Methodology/Approach - The research method utilized is descriptive qualitative. Data collection techniques consist of observation, interviews, and life history documentation. Research Findings - The SWOT analysis results indicate that the strengths and opportunities are more dominant compared to weaknesses and threats, thus the policy direction of Kenya Klaten's Herbal SMEs is in a growth strategy condition. Originality/Value - This research plays a role in business development by providing explanations about strategies that the company needs to implement to maximize opportunities and minimize threats.