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All Journal Economics and Business Journal DECISION : Jurnal Ekonomi dan Bisnis
Yusuf , Syarifuddin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS SISTEM PEMASARAN ONLINE (DIGITAL MARKETING) TERHADAP VOLUME PENJUALAN PADA PT.PELNI DI KOTAMADYA PAREPARE Yusuf , Syarifuddin; Nirwana Sampara; Irfan Abdillah
DECISION : Jurnal Ekonomi dan Bisnis Vol. 4 No. 1 (2023): DECISION : Jurnal Ekonomi dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.167 KB) | DOI: 10.31850/decision.v4i1.2121

Abstract

Meningkatkan Volume Penjualan Pada PT.Pelni di Kotamadya Perepare” Penelitian ini untuk mengetahui pengaruh pemasaran secara online terhadap volume penjualan. Adapun teknik pengumpulan data yang di gunakan pada penelitian ini yaitu wawancara, obeservasi dan dokumentasi dan sampel dalam penelitian ini berjumlah lima informan. Teknik analisis data dalam penelitian ini menggunakan reduksi data, analisis data dan penarikan kesimpulan. Kemudian penerapan digital marketing di PT Pelni telah beroperasi dengan baik serta memiliki mekanisme yang terstruktur, pemilihan media sosial sebagai sarana mengkampanyekan pemasaran secara digital telah tepat sehingga upaya marketing yang dilakukan dinilai tepat sasaran.hal ini memberi dampak positif terutama terhadap peningkatan volume punjualan. Semenjak menggunakan digital marketing untuk beberapa sarana yaitu sarana promosi, sarana pemberian informasi dan transaksi pembelian tiket, yang kurang lebih diterapkan selama 4-6 tahun terakhir membuat lebih banyak pengguna yang menggunakan jasa transportasi laut milik PT Pelni.
The Influence of Financial Performance on Stock Prices in Banking Companies Listed on The Indonesia Stock Exchange Harisda; Yusuf , Syarifuddin; Syukri, Fitriyani
Economics and Business Journal (ECBIS) Vol. 3 No. 3 (2025): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i3.191

Abstract

Stock price fluctuations in banking companies listed on the Indonesia Stock Exchange (IDX) reflect the financial condition of the company and are a major concern for both companies and investors. One of the factors that influences stock prices is the company's financial performance. This study aims to examine the effect of ROA and EPS on stock prices, both partially and simultaneously. This study uses a quantitative approach with secondary data in the form of annual financial reports of the population of all banking companies listed on the IDX for the period 2020–2023. The research sample was selected using a purposive sampling technique, resulting in 13 companies with a total of 52 data. Data analysis used multiple linear regression after going through the classical assumption test to ensure the feasibility of the model. The results of the study showed that partially, Return on Assets (ROA) did not have a significant effect on stock prices. This is thought to be due to the instability of external factors and market expectations that are not fully focused on the efficiency of asset use. Conversely, Earnings Per Share (EPS) has a positive and significant effect on stock prices, indicating that investors tend to prioritize earnings per share as the main indicator in assessing a company's prospects. This finding confirms that in the context of banking companies in Indonesia, EPS is more important than ROA in making investment decisions
Co-Authors Harisda Irfan Abdillah Nirwana Sampara Syukri, Fitriyani