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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis EDUCTUM: Journal Research
Lubis, Cahaya Suri
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN DAN KEPUTUSAN PEMBELIAN KONSUMEN PADA STUDI KASUS MARKETPLACE SHOPEE Kalsum, Ummi; Sadewo, Bayu; Lubis, Cahaya Suri; Marpaung, Marisa; Ghifari, Izhar; Lingga, Frans Fanca Putra
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 15, No 2 (2020): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v15i2.52256

Abstract

Shopee memiliki tingkat tertinggi pada marketplace online bukan tanpa alasan, banyak faktor yang membedakan shopee dengan marketplace lainnya. Shopee sudah menjadi tempat yang sangat terpercaya oleh masyarakat, bahkan beberapa brand ternama menggunakan marketplace shopee untuk menjadi salah satu tempat jual beli online. Penelitian ini bertujuan untuk mengetahui seberpengaruh apakah produk dan layanan terhapadap keputusan pembelian konsumen pada marketplace Shopee. Metode penelitian yang digunakan dalam penelitian ini yaitu menggunakan metode kuantitatif, dengan cara membagikan kuesioner. Hasil penelitian menunjukkan bahwa produk, fitur dan kualitas pelayanan terhadap kepuasan dan keputusan pembelian pada konsumen sangat berpengaruh, ini dapat dibuktikan pada tanggapan yang diberikan konsumen marketplace pada kuesioner yang telah di sebarkan.
The Impact of Using Slang on Indonesian Language Skills Among Students at Medan State University Sadewo, Bayu; Lubis, Cahaya Suri; Ghifari, Izhar; Marpaung, Marisa
EDUCTUM: Journal Research Vol. 3 No. 6 (2024): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v3i6.732

Abstract

This study aims to explore the impact of slang language use on Indonesian language skills among students at Medan State University. Through a quantitative approach with a descriptive survey method, this study collected data from 54 student respondents aged between 18 and 22 years. The survey results showed that most students are more comfortable using slang in everyday conversations, although they are aware of the importance of maintaining good and correct Indonesian language skills. Around 51.9% of respondents stated that steps need to be taken to reduce the use of slang in academic contexts. In addition, more than 50% of respondents also acknowledged the potential negative impact of slang on Indonesian language identity in the future. Based on these findings, this study emphasizes the importance of a balance between the use of slang and formal language, as well as the need for awareness to improve Indonesian language skills among students, in order to support the success of effective communication in various situations, both informal and formal.
Co-Authors Ghifari, Izhar Lingga, Frans Fanca Putra Marpaung, Marisa Sadewo, Bayu Ummi Kalsum