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All Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Althafahreza Citra Zeptavio
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences Other

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Pendampingan Pengurusan NIB Dan PIRT Bagi UMKM Di Kelurahan Bendogerit, Kecamatan Sananwetan, Kota Blitar Aldira Safira Hartono; Althafahreza Citra Zeptavio; Aulia Dwi Anggraeni; Dewi Puspa Arum; Febriyanti Mardhiyyah; Fikri Akmal Zain
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i2.1855

Abstract

Bendogerit Village is one of the villages in the Sananwetan sub-district, Blitar City. In its development, these MSMEs experience problems in licensing, such as the absence of a Business Identification Number (NIB). Student groups of 30 KKN-Thematic in this case provide assistance to MSMEs in making NIB through the Online Single Submission system. 20 UMKM intending to arrange NIB, but 8 UMKM are willing to make NIB. Mentoring and assistance activities in registering NIB and PIRT for MSMEs are very effective in increasing MSME business capabilities. Assistance and management assistance make the registration process easier and MSMEs more confident in doing so.
Pendampingan Branding Sebagai Aktivitas Pemasaran UMKM Sari Buah Maja Di Kelurahan Bendogerit Kota Blitar Althafahreza Citra Zeptavio; Rahman Amrullah Suwaidi
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i3.1181

Abstract

Bendogerit Village is one of the villages in the Sananwetan sub-district, Blitar City. In its development, UMKM experience problems in introducing these businesses to the wider community. The 30 KKN-Thematic group students in this case took the initiative to provide assistance to one UMKM that had just been established, namely the UMKM Sari Buah Maja. Branding assistance in the form of making logo and packaging designs to build a brand image, creating social media as a forum for these UMKM actors to market their products, creating content to attract consumer interest, and providing counseling regarding the importance of building a brand image for the products or services to be offered . Marketing activity assistance activities for UMKMs are very effective in increasing UMKM business capabilities. Assistance in building product branding makes the UMKM development process easier and UMKMs more confident in doing so.
Co-Authors Aldira Safira Hartono Arum, Dewi Puspa Aulia Dwi Anggraeni Febriyanti Mardhiyyah Fikri Akmal Zain Rahman Amrullah Suwaidi