Wardatul Lailiyah
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Strategi Peningkatan Penjualan Produk Briket Kelurahan Indro Melalui Branding Packaging dan Marketing Alma Dwi Yulia Sari; Muhammad Niqey Dzi Qolbin Saliem; Nikita Dinda Purnamasari; Wardatul Lailiyah; Sajidah Tiara Ayu Wiranda; Melanida Agustin; Tiara Nuriyah Sani; Avril Virga Mutiara Yasmin; Nur Rahmawati; Dhea Lailiya Rahma; Mechtildis Vanessa Caesarika
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 1 (2024): Februari : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i1.3127

Abstract

The problems often experienced by Small and Medium Enterpises (SMEs) in Indro Village are inappropriate marketing strategies and less attractive packaging. The aim of carrying out this Real Work Lecture (KKN) community service activity is to increase understanding of the importance of packaging and marketing aspects of charcoal briquette products among SMEs in Indro Village. In its implementation, it is carried out using a direct counseling and training method approach to SMEs actors which consists of four stages, namely observation, counseling, training and mentoring, and evaluation. From the evaluation results, it was found that the women in Indro Village already understood the material presented, and training and assistance for creative packaging could also be followed well. However, 4 out of 10 people experience difficulties in creating Instagram content. This is due to age and lack of familiarity with social media tools.
Pemodelan Peramalan Untuk Meningkatkan Efisiensi Penggunaan Thinner No. 17 Jotun di PT.XYZ Wardatul Lailiyah; Hafid Syaifullah
Jurnal Penelitian Teknologi Informasi dan Sains Vol. 1 No. 4 (2023): DESEMBER : JURNAL PENELITIAN TEKNOLOGI INFORMASI DAN SAINS
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jptis.v1i4.1414

Abstract

PT.XYZ is a company engaged in the business of trading industrial and fabricated goods. PT.XYZ often experiences excessive accumulation of thinner which will cause the storage warehouse to pile up. Therefore, this research aims to develop an effective forecasting model in anticipating the use of Thinner No.17 Jotun at Indonesia . The right forecasting method can help companies plan inventory, reduce the risk of overstock or stockout, and increase efficiency in the supply chain. The development of usage from month to month is increasingly uncertain, so the company wants to know how much Thinner expenditure will be used in the following month by referring to the previous month's expenditure using the single moving average, weighted moving average and single exponential smoothing methods. The software used to assist in this research is POM-QM. From the results of research using the Simple Moving Average method, this method has a MAPE value of 5,841%, the forecast size for the next period, namely period 13, is 285 pcs. This shows that the Simple Moving Average method is the most appropriate method to use to solve the problem of using Thinner No.17 Jotun experienced by PT. XYZ because it has the smallest error value. So it can be concluded that the application of this method provides the right solution for the needs of Thinner No.17 Jotun in the next period.