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All Journal Journal of the Community Development in Asia
Azzabila, Anifa
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Humanities

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How Online Shopping on Shoppe Platform Affects The Consumer Behavior in Malaysia: An Exploratory Survey Xian, Chua Yi; Chua, Wei Hung; Chua, Chuan Jie; Chuah, Yi Chian; Tan, Mun Nga; Azzabila, Anifa; Risky, Aulia Falyauma; Oktavianti, Amalia; Ramadani, Monica Ginggi Putri
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2548

Abstract

Online shopping has gradually become a new normal for Malaysians since Malaysia entered the transition to the endemic phase of the Covid-19 pandemic on April 1, 2020. Despite no lockdown in Malaysia, going to crowded markets still makes people feel anxious and time-consuming. Shopee is one of the platforms that Malaysians use for online shopping. This survey will examine the customers’ current and future plans to use online shopping services. Furthermore, this paper will investigate whether perceived usefulness, social influence, convenience, information security and privacy, enjoyment, and attitude influence customer behavioral intention toward online shopping services, and whether attitude mediates this relationship. In order to conduct the investigation, 150 respondents participated in the online survey via a Google form, and SPSS will be used to assess the hypothesis. The findings show that attitude is mediated by perceived usefulness, social influence, convenience, information security and privacy, enjoyment, and customer behavioral intention. Thus, the recommendations and consequences were presented in this paper.
How Online Shopping on Shoppe Platform Affects The Consumer Behavior in Malaysia: An Exploratory Survey Xian, Chua Yi; Chua, Wei Hung; Chua, Chuan Jie; Chuah, Yi Chian; Tan, Mun Nga; Azzabila, Anifa; Risky, Aulia Falyauma; Oktavianti, Amalia; Ramadani, Monica Ginggi Putri
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2548

Abstract

Online shopping has gradually become a new normal for Malaysians since Malaysia entered the transition to the endemic phase of the Covid-19 pandemic on April 1, 2020. Despite no lockdown in Malaysia, going to crowded markets still makes people feel anxious and time-consuming. Shopee is one of the platforms that Malaysians use for online shopping. This survey will examine the customers’ current and future plans to use online shopping services. Furthermore, this paper will investigate whether perceived usefulness, social influence, convenience, information security and privacy, enjoyment, and attitude influence customer behavioral intention toward online shopping services, and whether attitude mediates this relationship. In order to conduct the investigation, 150 respondents participated in the online survey via a Google form, and SPSS will be used to assess the hypothesis. The findings show that attitude is mediated by perceived usefulness, social influence, convenience, information security and privacy, enjoyment, and customer behavioral intention. Thus, the recommendations and consequences were presented in this paper.
Co-Authors Chua, Chuan Jie Chua, Wei Hung Chuah, Yi Chian Oktavianti, Amalia Ramadani, Monica Ginggi Putri Risky, Aulia Falyauma Tan, Mun Nga Xian, Chua Yi