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All Journal Jobmark: Journal of Branding and Marketing Communication Journal of the Community Development in Asia
Elsyah, Riska Dwinda
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Empowering Leadership Towards Employee Ambidexterity : Study Literature Review Fortunisa, Ananda; Putri, Dianingtyas M.; Elsyah, Riska Dwinda
Journal of The Community Development in Asia Vol 6, No 1 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1985

Abstract

Employee ambidexterity has been viewed as the crucial variable in measuring the employee's innovation and creativity. Therefore, the discussion of employee ambidexterity is essential in supporting the literature about employee creativity and innovation. However, the discussion about the factors affect employee ambidexterity in the literature study is still limited.  Based on the existing studies, one of the critical factors that influence the creativity and innovation of employees at work is the leadership factor. This study will specifically analyze the effect of empowering leadership on employee ambidexterity based on a literature review that has never been discussed before. This research method uses a literature review by comprehensively comparing and reviewing on these two variables from 28 scopus journals. The results of this study found four dimensions of empowering leadership: the meaning of work, encouragement of employee participation, expression of beliefs, and work autonomy. In addition, this study also found two dimensions of employee ambidexterity: exploration and exploitation. In addition, these findings explain the characteristics, influences, and factors between the two variables and how empowering leadership can increase employee ambidexterity. This study suggests the company develop empowering leadership as the leadership style to improve employee ambidexterity.
The Influence of Empowering Leadership Towards Employee Ambidexterity : Study Literature Review Fortunisa, Ananda; Putri, Dianingtyas M.; Elsyah, Riska Dwinda
Journal of The Community Development in Asia Vol 6, No 1 (2023): January 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1985

Abstract

Employee ambidexterity has been viewed as the crucial variable in measuring the employee's innovation and creativity. Therefore, the discussion of employee ambidexterity is essential in supporting the literature about employee creativity and innovation. However, the discussion about the factors affect employee ambidexterity in the literature study is still limited.  Based on the existing studies, one of the critical factors that influence the creativity and innovation of employees at work is the leadership factor. This study will specifically analyze the effect of empowering leadership on employee ambidexterity based on a literature review that has never been discussed before. This research method uses a literature review by comprehensively comparing and reviewing on these two variables from 28 scopus journals. The results of this study found four dimensions of empowering leadership: the meaning of work, encouragement of employee participation, expression of beliefs, and work autonomy. In addition, this study also found two dimensions of employee ambidexterity: exploration and exploitation. In addition, these findings explain the characteristics, influences, and factors between the two variables and how empowering leadership can increase employee ambidexterity. This study suggests the company develop empowering leadership as the leadership style to improve employee ambidexterity.
Internal Communication and Brand Community: Lessons from a Digital Start-Up Company Fortunisa, Ananda; Elsyah, Riska Dwinda
Jobmark: Journal of Branding and Marketing Communication Vol. 1 No. 2 (2020): JOBMARK Vol 1 No 2 (January-June 2020)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v1i2.125

Abstract

This article examines the relationship between internal corporate communication and brand community for millennial employees at digital startup companies in Jakarta. The research method uses a mixed approach with qualitative and quantitative tests. The qualitative test uses the interview method to find out the description of the internal corporate communication formed by the company to millennial employees and its relation to the process of brand community activities involving millennial employees. A quantitative test is used to test the model between internal corporate communication and brand community. The dimensions of the internal corporate communication variable refer to brand message effectiveness, brand feedback, and communication channels, while the measurements of the brand community variable refer to the experience of information, socialization, human-machine interaction, and entertainment. The results of this study indicate that there is a strong influence between the company's internal communication management on brand community activities.
Co-Authors Ananda Fortunisa Putri, Dianingtyas M.