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All Journal At Tawasul: Jurnal Komunikasi dan Penyiaran Islam
Muhammad Irhamdi
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Religion Humanities Social Sciences

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Komunikasi Persuasif Majelis Tabligh Pimpinan Cabang Muhammadiyah Terbanggi Besar dalam Meningkatkan Kemampuan Public Speaking Muballigh Hariyanto, Hariyanto; Muhammad Irhamdi; Bagus Darmawan
AT-TAWASUL Vol 3 No 2 (2024): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v3i2.1150

Abstract

Persuasive communication is the delivery of messages with the aim of influencing others through psychological aspects without any coercion. This study aims to explain the implementation of persuasive communication of the Terbanggi Besar PCM Tabligh Council in improving the ability of public dissemination of muballigh. This research is a field research through a descriptive method using observation, interview, and documentation tools. The results of the study show that Majlis Tabligh PCM Terbanggi Besar applies persuasive communication in its principles AIDDA yakni Attention, Inters / Desire, Decision, Action and provide space for two-way communication.
Co-Authors Bagus Darmawan Hariyanto Hariyanto