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Nisa, Lita Khoirun
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Economics, Econometrics & Finance

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PENGARUH FINANCIAL DISTRESS DAN LEVERAGE TERHADAP MANAJEMEN LABA PADA PERUSAHAAN MANUFAKTUR SUBSEKTOR FOOD AND BAVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA Apriliana, Linda; Nisa, Lita Khoirun; Prastika, Rikke
Jurnal Profiet Vol 5 No 1 (2024): Jurnal Profiet
Publisher : STIE Perbankan Indonesia

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This study aims to examine the influence of financial distress and leverage on earnings management in food and beverage manufacturing companies listed on the Indonesia Stock Exchange for the period 2019-2023. Using a quantitative approach, this research analyzed a sample of 10 companies selected through purposive sampling. The research employed multiple linear regression analysis to test the hypotheses. The results show that financial distress has a significant negative effect on earnings management, contrary to the initial hypothesis. Leverage, however, does not show a significant influence on earnings management. When analyzed together, financial distress and leverage demonstrate a significant impact on earnings management, with the research model explaining 64.3% of the variation in earnings management practices. These findings provide new insights for investors, regulators, and other stakeholders in assessing the quality of company financial reports and open opportunities for further research on financial reporting dynamics under various financial conditions of companies in Indonesia. Keywords: Earnings Management, Financial Distress, Leverage
Audit Pemasaran Dan Analisis Penerapan CRM dalam Industri E-commerce Guna Menilai Efektivitas Fungsi Penjualan pada CV. Adiarko Digital Team Nisa, Lita Khoirun; Fauziyah, Fauziyah; Suprapto, Fitria Magdalena
Jurnal Profiet Vol 6 No 1 (2025): Jurnal Profiet
Publisher : STIE Perbankan Indonesia

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This study aims to analyze the implementation of marketing audits and the application of Customer Relationship Management (CRM) in improving the effectiveness of the sales function at CV. Adiarko Digital Team, an e-commerce company focused on marketing clothing and household products. The research method used is descriptive qualitative, with data collection techniques including observation, documentation, and the distribution of questionnaires to company employees. Data analysis was carried out by applying marketing audit procedures and calculating the levels of CRM implementation and sales effectiveness. The results show that the marketing audit scored 74% (fairly effective), CRM implementation reached 72% (fairly effective), and sales effectiveness was measured at 81% (effective). These findings indicate a positive relationship between marketing strategy, customer relationship management, and the achievement of the company’s sales targets. Keyword: Marketing Audit, Customer Relationship Management (CRM), The Effectiveness Of The Sales Function
Co-Authors Apriliana, Linda Fitria Magdalena Suprapto Prastika, Rikke RR. Ella Evrita Hestiandari