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All Journal e-Jurnal Apresiasi Ekonomi ManBiz: Journal of Management and Business
Munthe, Yusnita Ulfah
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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THE INFLUENCE OF PRODUCT DESIGN AND INTEGRATED MARKETING COMMUNICATIONS ON CUSTOMER BUYING Munthe, Yusnita Ulfah; Nurbaiti, Nurbaiti; Syarvina, Wahyu
Jurnal Apresiasi Ekonomi Vol 10, No 3 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.696

Abstract

This article aims to observe the influence of product design and integrated marketing communication on customer buying interest in general insurance product at PT. Askrida Syariah Insurance Medan Branch. This studi utilized a quantitative way to deal with the concept of causality research. The process of collecting data by distributing research questionnaires via Google forms using a Likert scale. Information examination and testing in this study used a statistical tool, namely SPSSv26. The tests utilized in this study are Validity and Reliability tests, Classic Assumption tests, Multiple Linear Regression Analyssis, Significance tests, and Determinant Coefficient (R2) tests. In this study, the sample drawn using a simple random sampledrawn from population. The populace in this study is the client of PT. Askrida Syariah Insurance Medan Branch, aading up to 1011. Because the population in this study was very large, exceeding 1000, the researchers finally drew a sample utilizing the Slovin equation. In this manner the example got is 91 people. That’s what the outcome showed that the R Square coefficient was 45,9%, it very well may be reasoned that the influence of the magnitude of the Product Design variable (X1) and the Integrated Marketing Communication Variable (X2) on Customer Purchase Interest (Y) is equal to 0,459 (45,9%). Keywords: Product Design, Integrated Marketing Communication and Customer Buying Interest
Peran Kewirausahaan Berbasis Digital Dalam Mengurangi Tingkat Pengangguran Munthe, Yusnita Ulfah; Nawawi, Zuhrinal M.
ManBiz: Journal of Management and Business Vol. 2 No. 3 (2023): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v2i3.5071

Abstract

The creation of entrepreneurs is an alternative solution to various problems in society such as poverty and social inequality, increasing unemployment of productive age and dwindling energy supply reserves, all of which require creative and innovative actions. Entrepreneurs are people who are able to turn an opportunity into a profitable business, which is processed through creativity, innovation and uniqueness in making a product and dare to take all possible risks that accompany it and do not make it easy to give up if they fail in building the business. In this case, the author examines that entrepreneurship participates in national development, digital-based entrepreneurship utilizes increasingly sophisticated technology, digital-based entrepreneurship as a solution to reducing unemployment rates, the large number of unemployed in Indonesia, entrepreneurship is something that must be instilled by young people and the Indonesian people. Keywords: Entrepreneurship, Digital, Unemployment.
Co-Authors Wahyu Syarvina Zuhrinal M. Nawawi