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All Journal e-Jurnal Apresiasi Ekonomi Jurmas Azam Insan Cendikia
Gusdaputra, Damra
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF BRAND AMBASSADOR, TRUST, PRICE AND PRODUCTS ON PURCHASE DECISIONS AT SHOPEE INDONESIA (CASE STUDY ON PEKANBARU STUDENTS) Gusdaputra, Damra; Afwa, Awliya; Asril, Asril; Anggraini, Nia
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.591

Abstract

ABSTRACTShopee is a popular online shopping platform in Indonesia. This platform offers a wide range of products from various sellers, including products specifically targeted towards students. This research was conducted to find out whether there is an Influence of Brand Ambassador, Trust, Price and Product on Purchasing Decisions (case study in Pekanbaru students). The object of this study is Shopee Indonesia with an active student population of universities in Pekanbaru (UNRI, UIR, UMRI, UNILAK and UIN) who have worked at Shopee Indonesia with a sample of 198 people. The sampling technique, namely by  using simple random sampling  using snowball sampling data collection techniques,  the results of this study show that Brand Ambassador and  Trust do not have  a significant effect on purchasing decisions at Shopee Indonesia by Pekanbaru students, while Prices and Products have a significant influence on purchasing decisions on Shopee Indonesia by Pekanbaru students. This research is conducted due to the shift in Indonesian society's shopping behavior, from traditional shopping behavior to digitalization with online buy and sell transactions. The implication of the results of this research is the importance of Shopee providing quality products at prices that meet the desires and target market.Keywords: Brand Ambassador, Trust, Pricing, Products, and Purchasing Decisions 
PELATIHAN PEMANFAATAN E-LEARNING DALAM PROSES PEMBELAJARAN PADA SMAYLPI PEKANBARU Ahwa, Awliya; Fahdi, Muhammad; Asril, Asril; Permata Sari, Riska; Gusdaputra, Damra
Azam Insan Cendikia Vol. 2 No. 1 (2023): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v2i1.25

Abstract

Pembelajaran daring yang dilakukan SMA YLPI sudah terlaksana dengan baik menggunakan platform E-Learning seperti Edmodo dan GoogleClassroom namun pemanfaatan platform digital tersebut masih belum maksimal dan masih dapat dimaksimalkan guna meningkatkan kualitas dari proses pembelajaran daring. Pelatihan dan literasi guna meningkatkan pengetahuan bagi para guru terkait platform E-learning GoogleClassroom dipilih sebagai media pembelajaran yang diberikan edukasi sebagai solusi.
Co-Authors Ahwa, Awliya ASRIL ASRIL Awliya Afwa Muhammad Fahdi, Muhammad Nia Anggraini Permata Sari, Riska