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All Journal Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Fadhillah , Muhammad
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Public Health Social Sciences

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Corona Virus Disease (Covid-19) Social Impact Analysis In Bekasi City Fadhillah , Muhammad; Purnamasari , Ranty; Haskara , Muhammad; Firdaus , Imansyah; Suhendra , Adi
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 2 No. 2 (2023): Strengthening Youth Potential for Sustainable Innovation
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/umygrace.v2i2.472

Abstract

The COVID-19 pandemic has had a tremendous impact around the world. The impact that occurs is not only in the economic field, but also in the social field. Research on the social impact of COVID-19 can assist in formulating the necessary policies more effectively. This study uses qualitative research methods with primary data collection by survey and secondary data collection through the relevant agencies. The results of this study explain the analysis of social impacts arising from the COVID-19 Pandemic as seen from the impact on individuals, workers, poverty, families, security, and society. Based on the survey results, COVID-19 against individuals, in a response of shock, disbelief and frustration. The Covid-19 pandemic in the city of Bekasi forced restrictions on activities outside the home to stop the economy and lead to layoffs, a decrease in income which led to the potential for new poor people to be born, conflicts in the family and an increase in crime. However, in the community structure of Bekasi City, this outbreak can also shape mutual cooperation behavior in caring for the prevention of the spread of COVID-19.
STRATEGI PEMASARAN INTERNASIONAL UNTUK MENINGKATKAN DAYA SAING DI PASAR GLOBAL Wijoyo, Agung; Gunawan , Mistri; Farhan A.C , Mochamad; Fadhillah , Muhammad
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam era globalisasi, perusahaan menghadapi tantangan dan peluang yang signifikan di pasar internasional. Untuk tetap kompetitif, perusahaan perlu mengembangkan strategi pemasaran yang efektif, yang mempertimbangkan perbedaan budaya, ekonomi, serta dinamika pasar di berbagai negara. Penelitian ini bertujuan untuk mengeksplorasi strategi pemasaran internasional yang digunakan oleh perusahaan untuk meningkatkan daya saing mereka di pasar global. Berdasarkan analisis literatur, ditemukan bahwa penyesuaian produk, strategi harga yang kompetitif, promosi lintas budaya, dan distribusi yang efisien merupakan elemen-elemen kunci yang membantu perusahaan bersaing di pasar global. Penelitian ini menyimpulkan bahwa strategi pemasaran internasional yang berhasil memerlukan fleksibilitas, inovasi, dan adaptasi yang kuat terhadap kondisi pasar yang terus berubah.
Co-Authors Farhan A.C , Mochamad Firdaus , Imansyah Gunawan , Mistri Haskara , Muhammad Purnamasari , Ranty Suhendra , Adi Wijoyo, Agung