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All Journal Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding
Berliana, Nandhita Evieta
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Public Health Social Sciences

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Influence of Vaccine Drive Thru Service Qualityon Perceived Value and Customer Satisfaction Berliana, Nandhita Evieta; Munawaroh , Munjiati
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/umygrace.v3i1.610

Abstract

This type of research is research that uses a quantitative approach. By using this approach, significant results will be obtained for the variables to be examined by formulating a hypothesis to determine whether it is accepted or rejected. This research is intended to test the influence of vaccine drive thru service quality on perceived value and customer satisfaction. The purpose of this study is to analyze the influence of the quality of the physical environment, the quality of online registration, and the quality-of-service officers on perceived value and its consequences on customer satisfaction. The subjects in this study were drive thru vaccine participants at Muhammadiyah University of Yogyakarta. In this study, a sample of 200 respondents and the analysis tool used is the Structural Equation Model (SEM) through the AMOS program version 26. This study failed to prove the influence of the quality of the physical environment on customer perceived value in the Covid-19 vaccination drive thru service. This cannot be generalized to other types of services. Therefore, future research can examine types of services other than drive through so that they can be generalized to other types of services.
Co-Authors Munawaroh , Munjiati