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Indriana, Loula Umaiyah
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Religion Humanities Computer Science & IT Control & Systems Engineering Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Use of Tiktok in Increasing Brand Awareness (Case Study on Mie Gacoan Followers in Medan) Khairani, Farah Fadhillah; Indriana, Loula Umaiyah; Tirabusky, Vrisya Dwi; Dalimunthe, Maulana Andinata; Sazali, Hasan
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.832

Abstract

The rapid development of internet technology, anyone can use it, anywhere and anytime without knowing boundaries. The development of the internet can also trigger emergence of various new social media, such as TikTok. TikTok itself is a social media platform that focuses on being a forum for video creator content communities, where each user can share their experiences and information through videos of a certain duration. In this study, the marketing mix theory and Uses and Gratification theory are used, which with these two theories will solve the problem of using TikTok in increasing brand awareness. The research method used is qualitative research, data obtained by interview and observation. From the results of research that has been researched, the TikTok Mie Gacoan account really utilizes the use of the TikTok application well and also in the application of marketing communications with the promotional mix is quite efficient and also effective for increasing brand awareness of the Mie Gacoan brand itself.
Peran Humas Puskesmas Tanjung Morawa dalam Menyosialisasikan Penyebaran Stunting Melalui Media Sosial Indriana, Loula Umaiyah; Saragih, M. Yoserizal; Abidin, Syahrul
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.847

Abstract

Stunting is a condition where a toddler experiences failure to develop due to acute nutritional deficiencies. Tanjung Morawa subdistrict is one of the subdistricts whose working area was designated as a stunting locus by the Deli Serdang regent. Limited publicity on stunting and the difficulty of approaching the public makes it difficult for public relations to maximize its role. This research aims to determine the role, obstacles and successes of Tanjung Morawa Community Health Center public relations in socializing the spread of stunting through journalistic media. The theories used are the theory of the four roles of public relations and the theory of communication barriers. The research method used is a descriptive method with a qualitative approach. Data collection techniques using interviews and observation. The results of the research show that the Public Relations Officer of the Tanjung Morawa Community Health Center has carried out all its roles well, although there is still one role which has been carried out less than optimally, namely as a communications technician. The biggest obstacle for public relations in carrying out its role is community behavior, while the success of public relations in carrying out its role is the freeing of 2 stunting locus areas which are the responsibility of and are under the auspices of the Tanjung Morawa Community Health Center.
Co-Authors Abidin, Syahrul Hasan Sazali Khairani, Farah Fadhillah Maulana Andinata Dalimunthe Saragih, M. Yoserizal Tirabusky, Vrisya Dwi