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kusuma, Dwi P
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Analysis Of The Role Of Social Media In Political Marketing Of The National Mandate Party In The 2024 General Election In Jambi City kusuma, Dwi P; Pertiwi , Deshinta C; Rismarwanti , Rima; Sinulingga , Brian H; Pasaribu , Ian
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1649

Abstract

In the world of politics, the use of social media can also be an opportunity for new political parties to introduce their parties to the public. Political marketing via social media nowadays is one of the effective marketing techniques used by a number of political actors and political parties in Indonesia, especially for new political parties, because social media can make it easier to disseminate information related to the political party. This study used qualitative research methods. The aim is to explain the phenomenon in as much detail as possible through data collection and the object of this research includes the Jambi City National Mandate Party. The method used in this research is a literature review. Literature review is a systematic process of collecting, evaluating, and synthesizing literature related to a particular research topic. Data collection and documentation techniques from Google Schoolar. Data analysis and critical review techniques. Critical review is a process of critical evaluation and analysis of a particular work or topic. Political marketing strategies teach parties to be able to differentiate their political products and image through the political marketing process. There are 4 marketing mixes in the world of politics, namely: Product, Promotion, Price, Placement.
The Struggle of Women to Occupy Parliamentary Seats in the City of Jambi in the 2024 Elections Kusuma, Dwi P; Pertiwi , Deshinta C; Rismarwanti , Rima; Elsi , Sutri Destemi
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1652

Abstract

The struggle of women to occupy parliamentary seats in Jambi City in the 2024 elections is still faced with obstacles such as discrimination and patriarchal culture. Although the 1945 Constitution does not distinguish between men and women, women's representation in the legislature is still low. Efforts such as the 30% quota for women's representation in political parties are expected to increase women's representation. The presence of women in parliament is considered valuable in creating political dynamics and voicing the interests of the people. Factors such as political and social change, personal experience, policy objectives, perceptions of representation, and family support can motivate women to engage in politics. Although there are still challenges, efforts to increase women's representation in politics remain a hope.
Co-Authors Ian Pasaribu Pertiwi , Deshinta C Rismarwanti , Rima Sinulingga , Brian H Sutri Destemi Elsi