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The Role Of Government Public Relations In Building A Positive Image Deswana Raya; Riski Apriliani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1814

Abstract

Image is one of the crucial things needed by an organization, it determines how an organization is viewed by the public. However, the image of an organization does not automatically form. Therefore, it is necessary to have the role of a Public Relations. Good or bad image of an organization is determined by how a Public Relations builds an image, if the image is built in a good direction, it will certainly provide benefits. Conversely, if the image is built in a bad direction it will cause losses. The research was written with the aim of knowing the role of Public Relations in building the image of the Surakarta Customs and Excise Supervision and Service Office (KPPBC TMP B Surakarta), using qualitative methodology and data collection techniques, namely interviews, observations and literature studies. To test the validity of the data, this research uses a credibility test with triangulation techniques. In this research, Public Relations of the Surakarta Customs and Excise Supervision and Service Office (KPPBC TMP B Surakarta) is the subject of research. With this research, it is hoped that it can help the agency's Public Relations in building a positive image of the company to face the increasing number of negative news exposure that can reduce public trust in the agency.
Representasi Kasih Sayang Ayah Pada Anak Dalam Video Klip "Saat Kau Telah Mengerti" (Analisis Semiotika Charles Pierce) Abdullah, Umar; Riski Apriliani
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.171

Abstract

Video clips are a form of communication that conveys messages using audio visuals. The messages conveyedhave meaning and purpose. This study aims to determine how communication between father and child isrepresented in the video clip of Virgoun's song entitled Saat Kau Telah Mengerti. This study uses CharlesSanders Peirce's Semiotic analysis to determine the meaning of the signs displayed in this video clip. Datawere obtained from a collection of documentation literature and library studies. The researcher achievedthis by carefully examining, paying attention to, and documenting the situation in the video clip of Virgoun'ssong Saat Kau Telah Mengerti which is relevant to the research objectives, namely to find out more aboutthe interaction between father and child in the video clip. The sampling technique used in this study was apurposive sampling technique, namely the sample was selected according to the criteria determined by theresearcher. The results of this study found that the form of a father's affection for a child is very crucial forthe child and has an important role in the child's life, especially in terms of providing a sense of security andaffection so that the child feels loved and appreciated so that the child can grow well, independently andresiliently. 
Analisis Situational Crisis Communication Theory (SCCT) pada Strategi Komunikasi Krisis Brand Erspo dalam Kasus Kontroversi Jersey Timnas Indonesia Ghea Aurelia Ardy Ugahari; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5362

Abstract

The Erspo brand as the new apparel of the Indonesian National Football Team reaped a lot of controversy after releasing the national team’s latest jersey. Football supporters think the jersey design by erspo is far from expectations. Not a few supporters opposed to raising the hashtag #boikoterspo on social media. Criticism and disappointment that was thrown made erspo in a crisis situation. The aim of this study is to analyze how crisis communication is carried out by Erspo in an effort to handle the crisis. A qualitative approach was taken with a case study research method using Situational Crisis Communication Theory (SCCT). This research uses secondary data collection methods obtained through document analysis, literature review and relatvant sources. The data analysis technique is deductive which is carried out as the data collection process is carried out. This research show that Erspo is included in the preventable cluster. The crisis response strategy implemented by Erspo is Rebuild, Erspo also implements other crisis response strategies by changing its logo design. To ensure that the data can be said to be valid and accurate, data triangulation is carried out to obtain data that can be accounted for. This research will provide novelty in analyzing crisis communication towards efforts to handle a brand experiencing a crisis.
Analisis Resepsi Khalayak terhadap Pola Asuh Anak dalam Konten TikTok @rensia_sanvira Diah Ayu Septiana; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5435

Abstract

This study analyzes audience interpretation of parenting messages contained in TikTok content by @rensia_sanvira. It focuses on audience reception, emphasizing that the audience is an essential component of communication who actively receives and interprets messages delivered by the media, including the TikTok content of @rensia_sanvira. The background of this research stems from the growing public concern over inappropriate parenting practices and the increasing use of social media as a platform for parenting education. The aim of this study is to understand how parent viewers interpret parenting messages in the content shared by @rensia_sanvira on TikTok. Data were collected through in-depth interviews with five individuals who are active followers of the TikTok account @rensia_sanvira. This research employed a reception analysis method based on Stuart Hall’s encoding-decoding theory, using a descriptive qualitative approach. Informants were selected using purposive sampling, involving specific criteria for inclusion. The results show that two informants occupied a dominant-hegemonic position, three held a negotiated position, and none were found in the oppositional position. This study concludes that the TikTok content of @rensia_sanvira effectively delivers parenting messages that are empathetic, educational, and highly relevant to the social realities of parents.