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Representasi Kasih Sayang Ayah Pada Anak Dalam Video Klip "Saat Kau Telah Mengerti" (Analisis Semiotika Charles Pierce) Abdullah, Umar; Riski Apriliani
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.171

Video clips are a form of communication that conveys messages using audio visuals. The messages conveyedhave meaning and purpose. This study aims to determine how communication between father and child isrepresented in the video clip of Virgoun's song entitled Saat Kau Telah Mengerti. This study uses CharlesSanders Peirce's Semiotic analysis to determine the meaning of the signs displayed in this video clip. Datawere obtained from a collection of documentation literature and library studies. The researcher achievedthis by carefully examining, paying attention to, and documenting the situation in the video clip of Virgoun'ssong Saat Kau Telah Mengerti which is relevant to the research objectives, namely to find out more aboutthe interaction between father and child in the video clip. The sampling technique used in this study was apurposive sampling technique, namely the sample was selected according to the criteria determined by theresearcher. The results of this study found that the form of a father's affection for a child is very crucial forthe child and has an important role in the child's life, especially in terms of providing a sense of security andaffection so that the child feels loved and appreciated so that the child can grow well, independently andresiliently.

Analisis Situational Crisis Communication Theory (SCCT) pada Strategi Komunikasi Krisis Brand Erspo dalam Kasus Kontroversi Jersey Timnas Indonesia Ghea Aurelia Ardy Ugahari; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5362

The Erspo brand as the new apparel of the Indonesian National Football Team reaped a lot of controversy after releasing the national team’s latest jersey. Football supporters think the jersey design by erspo is far from expectations. Not a few supporters opposed to raising the hashtag #boikoterspo on social media. Criticism and disappointment that was thrown made erspo in a crisis situation. The aim of this study is to analyze how crisis communication is carried out by Erspo in an effort to handle the crisis. A qualitative approach was taken with a case study research method using Situational Crisis Communication Theory (SCCT). This research uses secondary data collection methods obtained through document analysis, literature review and relatvant sources. The data analysis technique is deductive which is carried out as the data collection process is carried out. This research show that Erspo is included in the preventable cluster. The crisis response strategy implemented by Erspo is Rebuild, Erspo also implements other crisis response strategies by changing its logo design. To ensure that the data can be said to be valid and accurate, data triangulation is carried out to obtain data that can be accounted for. This research will provide novelty in analyzing crisis communication towards efforts to handle a brand experiencing a crisis.

Analisis Resepsi Khalayak terhadap Pola Asuh Anak dalam Konten TikTok @rensia_sanvira Diah Ayu Septiana; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5435

This study analyzes audience interpretation of parenting messages contained in TikTok content by @rensia_sanvira. It focuses on audience reception, emphasizing that the audience is an essential component of communication who actively receives and interprets messages delivered by the media, including the TikTok content of @rensia_sanvira. The background of this research stems from the growing public concern over inappropriate parenting practices and the increasing use of social media as a platform for parenting education. The aim of this study is to understand how parent viewers interpret parenting messages in the content shared by @rensia_sanvira on TikTok. Data were collected through in-depth interviews with five individuals who are active followers of the TikTok account @rensia_sanvira. This research employed a reception analysis method based on Stuart Hall’s encoding-decoding theory, using a descriptive qualitative approach. Informants were selected using purposive sampling, involving specific criteria for inclusion. The results show that two informants occupied a dominant-hegemonic position, three held a negotiated position, and none were found in the oppositional position. This study concludes that the TikTok content of @rensia_sanvira effectively delivers parenting messages that are empathetic, educational, and highly relevant to the social realities of parents.

CSR Communication Strategy of PT Angkasa Pura Indonesia Adi Soemarmo Airport Branch in Building Corporate Image Puji Lestari; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5867

This study is motivated by the importance of Corporate Social Responsibility (CSR) as a corporate communication strategy in building a positive image, particularly in the aviation sector closely connected to surrounding communities. The research aims to analyze the CSR communication strategy of PT Angkasa Pura Indonesia, Adi Soemarmo Airport Branch, through its greening program in Pandeyan Village, Ngemplak District, Boyolali Regency. The program focuses on the environmental aspect (Planet) within the Triple Bottom Line concept by distributing tree seedlings and compost fertilizer. Using qualitative approach with a case study method. Data were collected through in-depth interviews, field observations, and documentation from company archives and media publications. The findings show that the CSR strategy is participatory, reflected in the village government’s initiative, community involvement, and the company’s presence during program implementation. Consistency between communication messages and actions strengthens the company’s positive image. The use of mass and social media, including the official Instagram account @adisoemarmoairport, expands the reach of publications as a form of transparency. The implementation of sustainability is reflected in the program’s continuity in several villages, although accountability has not been fully achieved. These findings affirm that CSR functions as an effective communication strategy in building relationships with stakeholders.

Manajemen Event Nyala Feminist Festival Solo dalam Meningkatkan Kesadaran Kesetaraan Gender Syifana Cahya Pambudi; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5889

Feminist festivals serve as a crucial arena for gender equality advocacy, yet research on their event management strategies as a form of communication remains limited. This study examines the Nyala Feminist Festival Solo (FNFS) as a case study in event management aimed at increasing awareness of gender equality. The research objective is to analyze how the FNFS event management strategy, from its planning to evaluation stages, functions as an effective feminist communication practice. This study employs a qualitative method with a case study approach, where data were collected through indepth interviews with the organizing committee and participants, documentary analysis, and the researcher's reflexivity. The findings indicate that FNFS implemented a strategy that transcends conventional event management; through the practice of cyberfeminism on social media and an event design centered on creating inclusive safe spaces, the festival successfully sparked a transformation of consciousness among its participants. On the other hand, significant challenges related to social sustainability were also identified, stemming from limited human resources. This research concludes that the success of a feminist event is measured not only by its external impact on the audience but also by its capacity to build a healthy and sustainable internal management system.

Analisis Roland Barthes : Representasi Budaya K-Pop dalam Iklan Lemonilo x NCT Dream Andien Laksmi Febytasari; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6191

Advertising is a digital communication tool that provides information to the public about a product. Besides projecting a positive image, advertising also provides information about lifestyle and culture. One such advertisement aired in Indonesia is for the healthy and practical noodle product, Noodles Lemonilo x NCT Dream. NCT Dream, a South Korean boy band, became the brand ambassador for the healthy noodle product in early 2022. This study aims to examine how Korean pop culture is represented in the Noodles Lemonilo x NCT Dream advertisement and to describe its semiotic meaning. This research employs a descriptive qualitative research method with Roland Barthes' semiotic theory analysis. Source triangulation was used to test the validity of the research. The object of this study was the Noodles Lemonilo x NCT Dream YouTube advertisement. Data collection techniques included visual observation through the YouTube advertisement, literature review, and documentation study. The researcher aims to prove that the Noodles Lemonilo x NCT Dream advertisement represents Korean pop culture through NCT Dream as the brand ambassador for the Noodles Lemonilo product and to obtain results from the semiotic meaning of the Noodles Lemonilo x NCT Dream advertisement.

Strategi Respon PT Pertamina pada Krisis Dugaan Oplosan Pertamax dalam Pemberitaan Kompas.com dan CNN Indonesia: Analisis Situational Crisis Communication Theory (SCCT) Dewi Puspitawati; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7582

The crisis of the alleged Pertamax fuel fraud involving PT Pertamina (Persero) has become an issue that has received widespread attention because it has the potential to damage the company's reputation as a national energy provider. This study has the aim of conducting analysis on PT Pertamina's crisis communication response strategy as represented in online media reports. The study used the Situational Crisis Communication Theory (SCCT) approach with a quantitative content analysis method on 41 articles from Kompas.com and CNN Indonesia at the period February 25 to March 25, 2025. The results showed that the most dominant strategy was denial, followed by justification, apology, and ingratiation. The dominance of denial indicates the tendency of companies to deny involvement in crises in order to protect reputation, which is then reinforced by rational explanations. Meanwhile, apology and ingratiation are used as an effort to restore image and rebuild public trust. Furthermore, no significantly discrepancy was found among the two media in representing PT Pertamina's crisis response strategy. These findings show that the communication strategies used are still defensive and less varied, so they need to be evaluated to improve the effectiveness of crisis handling.

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