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All Journal Jurnal Locus Penelitian dan Pengabdian Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Adiyanto, Mochammad Reza
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Aerospace Engineering Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Mathematics Social Sciences

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Journal : Jurnal Perspektif Pembiayaan dan Pembangunan Daerah

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Digital payment adoption and managerial preferences in Madura’s culinary tourism sector: Evidence from the analytic hierarchy process Nugroho, Ris Yuwono Yudo; Adiyanto, Mochammad Reza
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 13 No. 4 (2025): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v13i4.39655

Abstract

This study investigates the payment preferences of culinary tourism managers in Madura, with particular attention to the adoption of the Quick Response Code Indonesian Standard (QRIS) as a non-cash payment method. Employing the Analytic Hierarchy Process (AHP), the research identifies the key factors influencing payment decisions among managers across four districts in Madura. The results indicate that convenience is the most influential factor, followed by utility and safety. At the same time, QRIS remains the least preferred payment option compared to cash and other non-cash alternatives. Barriers to QRIS adoption include technical challenges, limited digital literacy, and insufficient infrastructure. The study underscores the need to strengthen technological infrastructure and enhance digital awareness to accelerate the adoption of non-cash payments within Madura’s culinary tourism sector. These findings contribute to the growing body of literature on financial inclusion and digital transformation in tourism, offering practical insights for policymakers and industry stakeholders seeking to promote inclusive digital economies.
Co-Authors Aisyah, Nia Ari Akbar Astaivada, Tia Ilfah, Farrah Noor Aminah Malikhah, Nila Putri Handayani Ris Yuwono Yudo Nugroho Ummah, Vina Rohmatul