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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Munawar, Moh. Hefni
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ADVERTISING ON EARNED MEDIA IN SOCIAL MEDIA: SYSTEMATIC LITERATURE REVIEW Deniswara, Fre Derik P.; Afifa, Nurul Hildha; Munawar, Moh. Hefni
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.616

Abstract

Earned media is a marketing strategy that gets results naturally without the need to spend money to attract users through paid advertising or branding of owned media. This research method uses Systematic Analysis (SLR) which is a specialized research method to collect and evaluate research relevant to a particular focus and topic. The purpose of SLR is to identify various perspectives related to the subject under study and determine the strategies that will be used to help overcome the problems that arise. Researchers use various library sources and their variations to obtain the necessary data or information. By utilizing existing reference sources, writing this scientific article can be done smoothly. Data collection is done by documenting all articles that have similar research to the research report. There are 10 articles from reputable journals used in this research. Thus, this research not only provides academic contributions in the field of marketing, but also provides practical benefits for companies that want to utilize earned media as part of their marketing strategy.
ADVERTISING ON EARNED MEDIA IN SOCIAL MEDIA: SYSTEMATIC LITERATURE REVIEW Deniswara, Fre Derik P.; Afifa, Nurul Hildha; Munawar, Moh. Hefni
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.616

Abstract

Earned media is a marketing strategy that gets results naturally without the need to spend money to attract users through paid advertising or branding of owned media. This research method uses Systematic Analysis (SLR) which is a specialized research method to collect and evaluate research relevant to a particular focus and topic. The purpose of SLR is to identify various perspectives related to the subject under study and determine the strategies that will be used to help overcome the problems that arise. Researchers use various library sources and their variations to obtain the necessary data or information. By utilizing existing reference sources, writing this scientific article can be done smoothly. Data collection is done by documenting all articles that have similar research to the research report. There are 10 articles from reputable journals used in this research. Thus, this research not only provides academic contributions in the field of marketing, but also provides practical benefits for companies that want to utilize earned media as part of their marketing strategy.
Trend Bisnis Digital UMKM Sate Madura Cak Ardi: Analisis Strategi Promosi dalam Perkembangan Kewirausahaan Pendampingan di Kota Malang Munawar, Moh. Hefni; Hermawan, Agus; Winarno, Agung
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1859

Abstract

The acceleration of digitalization has created both opportunities and challenges for micro, small, and medium enterprises (MSMEs), particularly traditional culinary businesses that face intense market competition and changing consumer behavior. Many MSMEs still experience limitations in digital literacy and promotional management, which hinder their business growth and sustainability. This study aims to analyze digital business trends and examine digital promotional strategies implemented by UMKM Sate Madura Cak Ardi in supporting entrepreneurial development through business assistance in Malang City. The research employed a qualitative descriptive approach using participatory methods. Data were collected through in-depth interviews, direct observation, and documentation during the mentoring process. The findings show that the adoption of digital platforms, including social media marketing, online food delivery services, digital payment systems, and Google Business Profile, significantly improved business visibility, customer engagement, and operational efficiency. Promotional strategies such as content-based marketing, visual branding, customer reviews, and promotional campaigns proved effective in strengthening brand identity and expanding market reach. Moreover, entrepreneurial mentoring enhanced the owner’s managerial capabilities and adaptability to digital market dynamics. This study concludes that the integration of digital promotional strategies supported by structured business assistance plays a vital role in strengthening the competitiveness and sustainability of traditional MSMEs in the digital era.
Co-Authors Afifa, Nurul Hildha Agung Winarno Agus Hermawan Deniswara, Fre Derik P.