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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Tahapary, Hanoch
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH IKLAN TERHADAP PERILAKU PENDENGAR SIARAN RADIO PRAMBORS (Studi Kasus Pengaruh Iklan TELKOMSEL Pada Acara Desta Gina In The Morning) Ramadani, Rachmafira Muthia; Tahapary, Hanoch
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i4.748

Abstract

Basically, all media owners create their own media content to get revenue, one of which is from advertisers. Advertising itself according to KBBI is a message made to persuade the audience to be interested in the goods offered and this activity is not new in the world of broadcasting, it is commonly done where business people can promote the goods they have through mass media, one of which is radio. Therefore, this study was conducted to see the behavior of Prambors radio listeners after listening to the advertisements presented also to see the effectiveness in terms of advertising a product in the form of goods or services and in this study the author chose a product in the form of Telkomsel provider. In this study there are data from 50 respondents who have been distributed for approximately one week. The results of this study itself showed that radio was still chosen as a means to get entertainment and advertise using radio as a medium is still effective because some of the respondents who bought products, namely internet packages after listening to advertisements presented on DGITM program.
THE ROLE OF PRODUCER IN THE PRODUCTION OF DOCUMENTARY TELEVISION PROGRAM "WISATA MUSLIM NUSANTARA" Kusuma, Nanda Jati; Tahapary, Hanoch
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i3.652

Abstract

This research aims to study the role of producer in the production of documentary television program "Wisata Muslim Nusantara". This program aims to explore and introduce the potential of Muslim tourism in various regions in Indonesia. This research uses a qualitative approach with in-depth interviews with the program producer and content analysis of the resulting television program. The results showed that the producer's role includes planning, organizing, supervising, and controlling all stages of program production. Producers are responsible for developing program concepts, determining goals and target audiences, and managing production schedules and budgets. In addition, the producer also plays a role in conducting research, selecting locations, and building cooperation with related parties such as local governments, Muslim communities, and the tourism industry. Producers are also involved in the content production process, including scriptwriting, shooting, editing and sound production. In terms of distribution, producers play a role in establishing cooperation with television stations to air the program, as well as promoting the program through social media and other online channels. Producers are also involved in evaluating and improving the program based on responses and feedback from viewers. The success of the program depends not only on informative and interesting content, but also on the producer's ability to manage and direct the entire production process.
Co-Authors Kusuma, Nanda Jati Ramadani, Rachmafira Muthia