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All Journal Journal of Multidisciplinary Science: MIKAILALSYS
Felix, David
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Environmental Science Physics Social Sciences Other

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Television Broadcast Media Adoption of Digital Platforms and Audience Engagement Within the Jalingo Metropolis Apuke, Oberiri Destiny; Felix, David
Journal of Multidisciplinary Science: MIKAILALSYS Vol 2 No 3 (2024): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v2i3.3700

Abstract

This study investigated mainstream television adoption of digital platforms and audience engagement to determine the level of audience engagement, motivation for engagement, and challenges associated with engagement with TV stations on their digital platforms. The study focuses on Channels TV and the Nigeria Television Authority (NTA). A mixed research method was adopted, and the population of the study was viewers of Channels TV and NTA in the Jalingo metropolis. Data were collected from a valid sample of 331 respondents through a questionnaire and analyzed using descriptive statistical tools. The study found a moderate level of audience engagement on the digital platforms of the TV outlets. The study further revealed that the audience is motivated to engage with the stations via digital platforms based on their desire to stay updated and the convenience and interactivity offered by digital platforms. However, the study revealed that issues of slow loading times, low video streaming quality, high data consumption, and outdated content were the major challenges impeding audience engagement with Television outlets via the digital platform. The study recommends that TV stations should prioritize the production of high-quality content on their digital platforms and ensure regular updates of information and interactivity on their platforms.
Media Framing and Audience Perception of Farmer/Herder Conflict in Nigeria: A Study of Newspaper Coverage of the Southern Taraba Crisis 2018-2022 Felix, David; Jigem, Lingbuin Goodness; Ngantem, Linus M.
Journal of Multidisciplinary Science: MIKAILALSYS Vol 3 No 2 (2025): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v3i2.5295

Abstract

This study examined media framing and audience perception of Farmer/Herder conflict in Nigeria with focus on newspaper coverage of the Southern Taraba Crisis 2018-2022. The study was anchored on the Framing Theory and the Social Responsibility Theory to provide a framework for analysis. This study used a qualitative research design with Content Analysis and Survey Method to gather data from 115 editions of two Nigerian newspapers, Vanguard and Daily Trust, published between 2018-2022. The population was chosen through purposive sampling, with a convenience sampling approach used to determine the sample size. Coding sheet was used for content analysis, focusing on media reports on farmers/herder’s conflict. Finding from the study revealed that newspaper coverage of the farmer/herder conflict in Nigeria predominantly employed conflict-escalating frames, such as ethnic blame, victimization, and inflammatory language. The study also found that audience perception of media coverage was largely negative, with many respondents viewing newspaper reporting as biased or sensational rather than balance and fair reporting. Further finding revealed that political pressure and media ownership were identified as the dominant factors shaping conflict coverage in Nigerian newspapers. The study concluded that media coverage played a dual role in either escalating or de-escalating conflicts, depending on the framing strategies employed. It is therefore, recommended among others that media organizations should prioritize peace journalism by emphasizing conflict-sensitive reporting that promotes dialogue, reconciliation, and de-escalation rather than sensationalism and ethnic blame.
Co-Authors Apuke, Oberiri Destiny Jigem, Lingbuin Goodness Ngantem, Linus M.