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All Journal AKUNSIKA: Jurnal Akuntansi dan Keuangan International Journal of Accounting & Finance in Asia Pasific
Valda, Levina Aprilia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Product Packaging in the Purchasing Decisions of Consumers of Coca Cola Valda, Levina Aprilia; Malhotra, Bhavya; Gupta, Gautam; Binti Mohd. Zaki, Nur Zulaikha; Binti Mohamed Jawathu, Nur Jazilah; Zhou, Kuan; Yingtai, Yin; Yifei, Meng
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 6, No 3 (2023): OCTOBER EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v6i3.2594

Abstract

The curved bottle, designed and patented by Coca-Cola, was created in 1916 and became the standard packaging bottle for Coca-Cola. Since then, Coca-Cola has made it possible for consumers to identify the brand by its signature red, ribbon typeface. This paper aims to examine the influence of Coca-Cola's packaging on consumers purchasing decisions. A quantitative research approach was adopted, utilizing an online survey conducted through Google Forms with a sample size of 150 respondents. The survey included five variables: Packaging Material, Packaging Design, Packaging Color, Packaging Font and Packaging Printed Information. Multiple regression analysis was employed to determine whether these variables have a significant impact on consumer purchase decisions. The findings of the study reveal that packaging material, packaging font, and packaging printed information have a positive and statistically significant impact on consumer purchasing decision of Coca Cola Product.
The Role of Product Packaging in the Purchasing Decisions of Consumers of Coca Cola Valda, Levina Aprilia; Malhotra, Bhavya; Gupta, Gautam; Binti Mohd. Zaki, Nur Zulaikha; Binti Mohamed Jawathu, Nur Jazilah; Zhou, Kuan; Yingtai, Yin; Yifei, Meng
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v6i3.2594

Abstract

The curved bottle, designed and patented by Coca-Cola, was created in 1916 and became the standard packaging bottle for Coca-Cola. Since then, Coca-Cola has made it possible for consumers to identify the brand by its signature red, ribbon typeface. This paper aims to examine the influence of Coca-Cola's packaging on consumers purchasing decisions. A quantitative research approach was adopted, utilizing an online survey conducted through Google Forms with a sample size of 150 respondents. The survey included five variables: Packaging Material, Packaging Design, Packaging Color, Packaging Font and Packaging Printed Information. Multiple regression analysis was employed to determine whether these variables have a significant impact on consumer purchase decisions. The findings of the study reveal that packaging material, packaging font, and packaging printed information have a positive and statistically significant impact on consumer purchasing decision of Coca Cola Product.
The Influence of Import Tax Knowledge, Government Trust, Purchasing Preferences on Taxpayer Compliance in Paying International Taxes Valda, Levina Aprilia; Rachman, Helmy Aulia
AKUNSIKA: Jurnal Akuntansi dan Keuangan Vol 6 No 1, January 2025
Publisher : Jurusan Akuntansi Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/akunsika.v6i1.5426

Abstract

In general, a country's revenue is determined by international taxpayer compliance. This study aims to examine the effect of knowledge about import taxes, trust in the government, and purchasing preferences on personal taxpayer compliance in paying import taxes on Korean fandom goods. This study uses a quantitative approach with a sample size of 100 K-POP fan respondents in DKI Jakarta who have purchased Korean fandom merchandise. Data were collected using a purposive sampling method. Data analysis includes validity and reliability testing, classical assumption testing, correlation analysis, and multiple linear regression. Data were processed using SPSS software. The results of the study indicate that import tax knowledge, trust in the government, and purchasing preferences have a positive and significant effect on personal taxpayer compliance in paying international taxes. These findings identify the importance for the government to strengthen tax education programs followed by simplifying the import tax payment process and continuing to build public trust in the government. Keywords: Import tax; Tax compliance; Government trust; Purchase preference; K-POP fandom.
Co-Authors Binti Mohamed Jawathu, Nur Jazilah Binti Mohd. Zaki, Nur Zulaikha Gupta, Gautam Malhotra, Bhavya Rachman, Helmy Aulia Yifei, Meng Yingtai, Yin Zhou, Kuan