Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Publiciana Jurnal EK dan BI
kusmayati, Nindya
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisa Implementasi Budaya Organisasi Guna Menciptakan Perkembangan Perusahaan Kurniawan, Taufik; kusmayati, Nindya; kurniawati, yuli; suwangsi, iwang
Publiciana Vol. 17 No. 02 (2024): September 2024
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/publiciana.v17i02.1198

Abstract

Maksud dari penelitian ini yaitu guna mengkaji implementasi budaya organisasi dalam rangka menciptakan perkembangan perusahaan. Penelitian ini menerapkan pendekatan kualitatif melalui metode telaah literatur di perusahaan. Data dikumpulkan melalui pencarian di media digital seperti jurnal yang sudah terbit di Google Scholar. Temuan dari penelitian ini mengindikasikan bahwa budaya organisasi yang kuat dan selaras dengan visi serta misi perusahaan berkontribusi secara signifikan terhadap perkembangan perusahaan. Implementasi nilai-nilai budaya yang konsisten, partisipasi aktif karyawan serta kepemimpinan yang mendukung merupakan faktor-faktor kunci dalam memperkuat budaya perusahaan. Adanya penelitian ini memberikan wawasan tentang perlunya dan penting peran budaya organisasi dalam menciptakan lingkup kerja yang kondusif serta mendukung perkembangan perusahaan terus menerus. Rekomendasi untuk perusahaan termasuk memperkuat komunikasi internal, melibatkan karyawan dalam proses pengambilan keputusan dan meningkatkan program pengembangan budaya organisasi. Kata Kunci : Implementasi Budaya Organisasi, Perkembangan
PENGARUH ENDORSEMENT INFLUENCER DAN VIDEO PEMASARAN TERHADAP MINAT BELI PRODUK BODY LOTION SKINFLAIR DI MEDIA SOSIAL Hidayah, Nurul; Andriyansyah, Muhammad Syarfan; Anansida, Hanif Haidar; Kusmayati, Nindya
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2046

Abstract

The goal of this study is to investigate how product reviews and marketing videos on the TikTok platform affect local consumers' intentions to buy Ventela brand shoes. With its captivating and dynamic visual content, TikTok, a social media site centered around short-form videos, has the ability to sway users. This study employs a quantitative method using IBM SPSS Version 3.0 and involves 57 respondents who are active TikTok users. Data was collected through questionnaires. The influence of each variable was tested using validity tests, partial tests (t-tests), and linear regression analysis. The results indicate that marketing video content has a positive and significant effect on purchase intention (significance value 0.001 < 0.05), while product reviews do not show a significant influence (significance value 0.253 > 0.05). Based on the linear regression test, the equation obtained is Y = 1.544 + 0.816X1 + 0.144X2 + e. These results show that, partially and concurrently, both factors significantly and favorably affect consumers' intentions to make purchases. Product appeal is increased by imaginative and educational marketing videos, and influencer endorsements have been shown to increase trust and emotional connection. These findings provide businesses with strategic recommendations for enhancing influencer partnerships and producing higher-caliber video content to impact consumer decisions.
Co-Authors Anansida, Hanif Haidar Andriyansyah, Muhammad Syarfan NURUL HIDAYAH suwangsi, iwang Taufik Kurniawan Yuli Kurniawati, Yuli